Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids. We proudly serve more than 6 million parents and kids with our award-winning banking app for families. With Greenlight, parents can automate allowance, manage chores, set flexible spend controls, and invest for their family’s future. Kids and teens learn to earn, save, spend wisely, and invest.
At Greenlight, we believe every child should have the opportunity to become financially healthy and happy. It’s no small task, and that’s why we leap out of bed every morning to come to work. Because creating a better, brighter future for the next generation depends on it.
We are looking for an experienced, analytical Director, Digital Performance Marketing to lead Greenlight’s digital performance marketing program. This role will oversee a team of marketing managers across our digital performance marketing portfolio, be responsible for an 8-figure marketing budget, and be a senior leader on our growing customer acquisition program. You will work closely with internal & external partners to drive growth, pulling many different levers to grow your programs (new channels & ad products, optimization strategies, creative, customer journey, signal optimization, martech stack, etc.).
Our ideal candidate has a background managing digital marketing programs at scale while leading and upleveling a high performing team. You’ll need a true ownership mindset, exceptional analytical skills, and proven abilities to drive measurable impact cross-functionally. Candidates with direct Paid Social (Meta) and Search/Google AdWords experience for both web and app campaigns are highly preferred. Experience with Affiliates, YouTube, Display, Native are nice to have.
This role reports to the VP of Growth Marketing.

WHO WE ARE:

It takes a special team to aim for a never-been-done-before mission like ours. We’re looking for people who love working together because they know it makes us stronger, people who look to others and ask, “How can I help?” and then “How can we make this even better?” If you’re ready to roll up your sleeves and help parents raise a financially smart generation, apply to join our team.
Greenlight is an equal opportunity employer and will not discriminate against any employee or applicant based on age, race, color, national origin, gender, gender identity or expression, sexual orientation, religion, physical or mental disability, medical condition (including pregnancy, childbirth, or a medical condition related to pregnancy or childbirth), genetic information, marital status, veteran status, or any other characteristic protected by federal, state or local law.
Greenlight is committed to an inclusive work environment and interview experience. If you require reasonable accommodations to participate in our hiring process, please reach out to your recruiter directly or email recruiting@greenlight.me

• Overseeing Greenlight’s 8 figure annual digital Marketing program on Search, Social, UAC, Demand Gen, App Campaigns, Display, New Channels.
• Leading and developing a team of three channel managers.
• Driving impact by owning new customer growth for your channels, and the necessary roadmaps internally and cross-functionally to drive results. Your team will bring game-changing initiatives to the table, then execute.
• You’ll own volume and efficiency forecasting and goals for the growth team, then act as a force multiplier as the team drives towards those goals daily. Developing and refining process for your team internally and cross-functionally to reduce friction and efficiently deliver results.
• Leading cross-functionally to optimize your acquisition funnels and build new features that drive LTV and CAC wins.
• Driving strategic partnerships with external advertising vendors (e.g. Google, Facebook, etc.) to test new growth products and advertising tools.