Director, Distribution & Channel Development at Premier Nutrition

, , -

Full Time

Start Date

Immediate

Expiry Date

11 Sep, 26

Salary

200000.0

Posted On

13 Jun, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

DSD Route-to-Market, 3rd Party Distributor Management, Strategic Planning, National Account Management, Financial Acumen, Contract Negotiation, People Development, Data Analysis, Channel Development, Influence and Negotiation, Budget Management, Retail Execution

Industry

Manufacturing

Description

Here’s what all the hype is about… Premier Nutrition Company (PNC) is one of the fastest-growing companies in the proactive wellness space showing clear leadership in the category of protein shakes and powders. We make the brands Premier Protein and Dymatize, and are part of our publicly traded holding company, BellRing Brands (NYSE: BRBR). We have a simple, yet powerful, formula for our success, which we’ve been nailing since our founding in 1997. We start with an organization powered by our company purpose—Changing Lives with Good Energy. Then our purpose-driven people are given the support and autonomy to develop and grow. Next, we are super-intentional about designing a culture where everyone feels like they truly connect and belong, which is one of our five company core values. Purpose-driven, connected employees deliver amazing business results. And winning companies with remarkable people and thriving cultures attract and retain top talent, so the cycle becomes self-reinforcing or what we call our regenerative culture. We don’t mind sharing our formula, since we believe the world would be a better place if more workplaces treated adults like adults and gave them the platform to do the best work of their lives—alongside some truly amazing colleagues. Why don’t more companies do this? It takes deep-in-your-bones conviction to your people, products, and purpose to pull it off. It also takes resisting the urge to try to control people, and instead, trusting them to make the right decisions. The result of our vibrant culture speaks for itself: We were certified as a Great Place to Work™ for the 9th year-running in 2025. And we currently rank #8 on Fortune Magazine’s Best Workplaces in our category and were in the top 12 for each of the last 7 years. We have a long list of ways we take care of our people, but here are some crowd-pleasers that our employees often say they love most: Year-round ½ day Fridays, in-office massages, free lunches & snacks, dogs in the office, culture of belonging celebrations, engaging in-office events like bring your kids to work day, 6% 401k match after 1 year, generous paid family leave regardless of gender, all positions bonus-eligible, company-wide volunteer days, company-matched charitable donations, no employee handbook, no dress code, coaching conversations instead of performance reviews, and walking meetings. PNC seeks individuals who will flourish in this type of work environment and will add to our culture and help build this high-growth company for the next phase in our amazing journey. Does this sound like you? Then read on… We believe in the power of mindset, and specifically what we call the Challenger Mindset. Do you take smart, bold risks, display relentless hunger, and see yourself as a builder? We’re looking for individuals who choose action over analysis paralysis—those who start before they feel completely ready, make calculated moves based on the best information available, and build momentum through decisive action rather than perfect planning. You should have an insatiable drive that keeps you agile and forward-thinking, always challenging assumptions, seeking new opportunities, and focusing on long-term impact over short-term wins. Above all, you’re a builder—someone who transforms the status quo, finds smarter, simpler, faster ways to get things done, and inspires others to do the same. #LI-DNI The role you’re interested in… The Director of Distribution and Channel Development (DDCD) will lead the newly established Sales Team responsible for 3rd party distributor management. This Team’s route-to-market responsibilities will also extend into C-store, Food Service, Grocery, Drug & other Channels. The DDCD will work closely with customer leadership to develop and grow sales and profitability within all these channels. The DDCD will own senior level relationships and all related processes/ways of working, across the 3rd party distributor network. The DDCD will drive share and revenue growth by leading the strategic vision & operational execution of the DSD network at Premier & across all impacted Channels. As an expert in DSD route-to-market and 3rd party leadership, the DDCD will be heavily involved in all facets of PNC’s strategic planning. This includes annual contract planning, goal setting and long-term strategic planning. The DDCD will lead a culture of continuous improvement while driving product availability across all channels and customers. As a senior leader within PNC, the DDCD will recruit, mentor, and lead a high-performing team of National Account Managers, Regional Sales Managers & Market Development Managers. This includes managing the onboarding of new team members and ensuring they receive adequate understanding of the company and its products, job expectations, goals and assignments while also driving and fostering a spirit of continuous improvement within the sales team. The DDCD will embed and improve efficient ways of working and processes across the business, including contracted suppliers, distributors and customers. PNC will count on the DDCD to continually make the retail execution & route-to-market “bigger, better, faster.” The work environment… So, what’s it like to work here? If you’re based in the greater Bay Area, you’ll walk into our Emeryville office each Tuesday morning and start the in-person portion of our hybrid work week at our weekly all-company meeting and find close to 200 of your colleagues, some sitting with their dogs, talking excitedly through the week ahead and watching a newer teammate tell their personal life and career journey followed by a quick update on any hot topics that might be relevant to the week ahead. This position will be based remotely and each remote employee comes to our Emeryville, California headquarters a[SM1] [https://bellringbrands.sharepoint.com/sites/BR-PPL-TEAM/Shared%20Documents/General/@People%20New%20Office/Recruiting,%20JDs,%20Resumes,%20Interview%20info/Job%20Descriptions/Sales/Director,%20DDCD.docx#_msocom_1] few times per year for various meetings, such as annual departmental team building and planning meetings, annual plan kick-off all-hands meeting, quarterly state-of-the-company updates, or other large cross-functional meetings. The expected pay scale for this role is $190k to $200k, which may vary based on relevant experience, qualifications, geographic area (if applicable), and internal equity for the role. You’re excited about this opportunity because your time will be filled with… Motivating, Managing, & Leading the Channel Development Team to achieve targets: 50% of your time * Establish OGSM performance plans (short and long term) * Manage workload and project assignments across direct reports * Track performance vs KPIs * Build a positive, growth-oriented team culture * Recruit, coach and develop direct reports * Build and execute corrective action plans as needed * Collaborate and support product development, execution, and growth within all channels * Embed retail sales capability & systematic 3rd party leadership into the collective thinking & planning of PNC * Build deep working relationships across the organization * Accountable for managing and deploying all assigned budgets for Distribution Participating in all PNC strategic planning activities and events as required: 30% of your time * Align on, develop, and ensure proper inputs to the category vision, sales plan, and annual contract plan * Support national sales meeting and customer sales team HQ sales and JBP events * Active participation in the IBP process * Works closely and develops strong working relationships across all cross functional groups to include sales strategy, legal, finance, customer service, supply chain, & category leadership, Owning relationships with and performance of 3rd party Distributors: 20% of your time * Lead the RFP / bid process to select, negotiate with and sign distributors * Develop and ensure the scope of work for all distributors is clear, aligned, and deliverable * Build senior level relationships with external partners that are grounded in the idea of being a “strategic partner” What are we looking for? Education: * Bachelor’s degree Experience: * Minimum 10 years of experience leading CPG HQ sales teams focused on FDMC * Minimum 12 years of experience leading Retail Execution & DSD activities (distributors, broker services, customers, etc.) * Minimum 10 years of experience leading national accounts * Minimum of 10 years’ experience in data, analytics and category leadership * Existing relationships within DSD networks * Experience with Remote Senior Level Leadership working with high-performing teams * Budget ownership with demonstrated financial acumen * Demonstrated experience leading negotiations of high value partnership contracts * Demonstrated success in building organizations and strategic growth plans Skills and mindset: * Must be willing to travel 50% of the time (25% to Emeryville/HQ, 25% in Field) * Leadership (direct/indirect teams and projects) * Strategic development * Channel leadership and development * Goal setting * People development * Proven ability to build and maintain relationships * Well-developed ability to influence decisions (negotiation, communication, presentation) * Develop fact-based recommendations via subjective and objective data analysis * Agile learner comfortable with ambiguity * Above average MS Office skills * Ability to self-motivate and prioritize So if after reading through this long list you’re thinking--I’m not sure I meet 100% of these requirements, should I still apply? YES—if you embody a growth mindset, see challenges as opportunities to develop, and find innovative ways to get the real work that matters done, you sound like our kind of candidate! Five capabilities that differentiate this role and are key to candidate success: 1. Thrive in ambiguity and agile learner 2. Strategy development and process implementation 3. Relationship builder 4. Focused listener and observer 5. Excellent influencer and negotiator You will thrive here and may just do the best work of your life if… * You want to be an integral part of shaping and nurturing an amazing work culture * You enjoy making people-centric decisions and finding ways to say ‘yes’ as often as possible. to impact important priorities for the business or team * You are comfortable being natural, casual, open, and even a bit playful at work * You can be friendly, vulnerable, and self-deprecating in one moment, and deal with a challenging, delicate people-related matter as a professional in the next * You can do periods of focused, deep work on projects that drive positive incremental business growth for the company This may not be your ideal next career move if… * You like a lot of structure, rules, and uniformity * You like order, hierarchy, command and control management * You want to build lots of processes, systems, governance, or policies * Dealing with ambiguity or experimentation are not your jam * You try to resolve challenging interpersonal situations over email or instant messaging * You like managing from behind your computer and demonstrating excellence through email * You tend to chase whatever shiny object presents itself during the day even if non-strategic Here’s the deal with our not-so-standard, um…standard interview process because we know you are the curious type, which is why you’re still reading this… * Quick 30 min phone chat with a high energy member of our Talent Acquisition team to do a quick overview of your background and answer any burning questions you have * Team interviews are kept to a minimum to foster a more efficient, candidate-friendly process (too many interviewers yields little value and drags out the process for you—and who wants that, right?): * A short series of in-person or video interviews in a 1:1 setting; these are usually with the hiring manager, one or two other team members, and a person from another team to get broader perspectives (note: we don’t do panel interviews because they don’t give interviewers a chance to ask you unique questions, and we assign interviewers different roles so we’re probing different capabilities) * A case study or job task to simulate what you’d actually be doing in the role might be included (since your job is not actually to be interviewed for a living, why is that the thing companies rely on so much?) Yes, there will be a small panel for this one so you don’t have to do it more than once, and yes, they might ask you some kind yet probing questions at the end after the raucous applause stops. * Once your interview concludes, the team will meet for an in-depth consultative process to ensure we are hiring the right person for the right job. Interviewers must come in with a strong yes or no vote beforehand to avoid groupthink with supporting reasons. The collective thoughts on your candidacy will be discussed in an environment of safety to challenge ideas respectfully, debate. and be open to all important qualifications of the candidates. A trained, disinterested bias blocker will be present to help mitigate bias so the team can make a sound hiring decision. The moment of truth arrives when the hiring manager makes the big decision. If you nailed the interviews and the case study was brilliant, guess what? The offer is all yours! And the ball is in your court. Will you accept? We sure hope so, because this place is the real deal, and don’t just believe us—just ask the 91% of our people who said this is a great place to work in our most recent employee survey. We strive to create an equitable and inclusive environment to contribute to the success of our organization. Premier Nutrition provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, status as a covered veteran and any other category protected under applicable federal, state, provincial and local laws. ---------------------------------------- [SM1] [https://bellringbrands.sharepoint.com/sites/BR-PPL-TEAM/Shared%20Documents/General/@People%20New%20Office/Recruiting,%20JDs,%20Resumes,%20Interview%20info/Job%20Descriptions/Sales/Director,%20DDCD.docx#_msoanchor_1]I don’t think we require field folks to come in quarterly anymore?

Responsibilities

Lead the Sales Team responsible for 3rd party distributor management and route-to-market strategies across C-store, Food Service, Grocery, and Drug channels. Drive revenue growth and product availability through strategic planning, senior-level relationship management, and leadership of National and Regional Account Managers.