Director, EMEA & APAC Marketing at Precor, Incorporated

London, California, United States -

Full Time

Start Date

Immediate

Expiry Date

25 Sep, 26

Salary

0.0

Posted On

27 Jun, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Regional Brand Management, Go-To-Market Strategy, Demand Generation, Pipeline Management, Stakeholder Management, Cross-Cultural Team Leadership, B2B Marketing, Market Expansion, CRM, Salesforce, Marketing Performance Measurement, Localization Strategy, Channel Partner Management, Strategic Planning, Analytical Thinking, Commercial Fitness Marketing

Industry

Wellness and Fitness Services

Description

About the Role The Director of EMEA and APAC Marketing will serve as the strategic marketing leader for Precor and Peloton Commercial across international markets, driving regional growth, brand strength, and commercial performance. Reporting to the VP of Marketing, this role is responsible for translating global marketing strategy into impactful regional execution, overseeing demand generation and pipeline growth, and leading a distributed team across EMEA and APAC. This role requires a balance of strategic vision and operational excellence, ensuring both brands maintain their unique market positioning while maximizing opportunities to deliver a unified portfolio story. The Director will partner closely with global marketing, sales, product, and channel teams to accelerate growth, optimize market expansion efforts, and deliver measurable business results. Please note, Precor cannot provide VISA sponsorship or transfers at this time. Applicants must be authorised to work in the country without sponsorship both now and in the future. Responsibilities Regional Brand Management * Partner with the VP of Marketing and global leadership teams to translate global marketing strategy into impactful, localized execution across EMEA and APAC markets. * Serve as the marketing owner and brand steward for Precor and Peloton Commercial across international markets. * Ensure consistent execution of each brand's unique value proposition while advancing a cohesive portfolio narrative across both brands. * Drive alignment between global brand standards and regional market needs to maximize relevance and effectiveness. Market Expansion & Channel Evolution * Lead marketing efforts supporting the expansion of Precor and Peloton Commercial across EMEA and APAC markets. * Develop and execute regional go-to-market strategies for new products, services, and commercial initiatives. * Support the evolution from direct-market approaches to channel-partner-led growth strategies where applicable. * Leverage market intelligence and customer insights to inform localization strategies and optimize regional marketing performance. * Ensure campaigns, messaging, and promotional activities resonate across diverse customer segments and regional market dynamics. Team Leadership & Regional Operations * Build, lead, and develop a high-performing team of regional marketers across EMEA and APAC. * Foster a culture of collaboration, accountability, and continuous improvement across geographically dispersed teams. * Serve as a key liaison between regional teams and global marketing, product, and commercial stakeholders. * Partner closely with sales leadership to ensure alignment between marketing initiatives and business objectives. * Manage relationships with channel partners, supporting co-marketing initiatives, sales enablement efforts, and brand consistency. Demand Generation, ROI & Revenue Growth * Develop and execute regional demand generation strategies that drive qualified pipeline growth and revenue performance. * Establish and monitor key performance indicators to measure marketing effectiveness, pipeline contribution, and return on investment. * Analyze marketing performance data and identify opportunities to improve conversion rates, campaign effectiveness, and commercial outcomes. * Partner with sales teams and channel partners to deliver localized sales enablement materials, case studies, and lead-generation tools. * Ensure marketing investments are aligned to business priorities and contribute to sustainable growth across EMEA and APAC. Qualifications * Bachelor’s degree in Marketing, Business, Communications, or a related field. A Master’s degree is preferred. * 8+ years of progressive B2B marketing experience, with at least 3 years in a Director or senior leadership role. * Experience leading marketing functions across international markets, preferably within EMEA and APAC. * Proven ability to develop and execute successful regional growth and go-to-market strategies. * Experience managing and developing remote, cross-cultural teams across multiple geographies and time zones. * Strong understanding of demand generation, pipeline management, and marketing performance measurement. * Experience working with CRM and marketing technology platforms, including Salesforce or similar systems. * Demonstrated ability to align marketing investments with measurable business outcomes and revenue growth. * Excellent communication, collaboration, and stakeholder management skills. * Experience within commercial fitness, hospitality, connected hardware, technology, or related industries preferred. * Strong analytical mindset with the ability to translate data into actionable business recommendations. * Ability to operate strategically while maintaining a hands-on approach to execution and problem-solving. About Precor Precor is known for developing and manufacturing the most innovative and reliable commercial fitness equipment on the market. With over 40 years of empowering exercisers, trainers, business owners, and operators alike we take pride in offering world-class fitness solutions across over 13,000 facilities and 100+ countries. We sweat every detail to bring best-in-class product solutions into commercial facilities, meeting exercisers wherever they are: at work, at school, in the gym, or on the road. Precor is an equal opportunity employer and committed to creating an inclusive environment for all our applicants. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you would like to request an accommodation regarding the application/interview process or are having difficulty using our website for application purposes, please contact: HR@precor.com [HR@precor.com] 

Responsibilities

Lead strategic marketing for Precor and Peloton Commercial across EMEA and APAC to drive regional growth and brand strength. Oversee demand generation, pipeline growth, and the management of distributed international marketing teams.