Director, Experiential Marketing Partnerships-Music at Visa

Singapore, , Singapore -

Full Time

Start Date

Immediate

Expiry Date

01 Jun, 26

Salary

0.0

Posted On

03 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Strategic Planning, Cultural Insight Development, Partnership Activation, Contract Negotiations, Stakeholder Engagement, Project Management, Creative Concept Development, Visual Identity Systems, Experiential Marketing, Sponsorship Development, ROI Analysis, Matrix Organization Navigation, Governance, Microsoft 360

Industry

IT Services and IT Consulting

Description

Company Description Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid. At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world. Join Visa and do work that matters — to you, to your community, and to the world. Progress starts with you. Job Description Job Summary Visa is seeking a strategic leader and cultural specialist to drive Visa’s Asia Pacific experiential marketing and sponsorship initiatives within the passion pillar, Music. Based in Singapore, this role will be responsible for securing and activating partnerships that resonate deeply with consumers, elevate Visa’s brand presence, and deliver measurable business impact. The Director will drive strategic planning, cultural insight development, and partnership activation, working across a matrix organization with global, regional, and local teams. This position requires a versatile leader who can navigate seamlessly between strategic vision, product development and commercialization, and operational execution - encompassing production oversight, project management, stakeholder engagement, and the ability to inspire and educate internal and external stakeholders. Responsibilities: Strategic Leadership & Sponsorship Development Define the strategic vision for Music partnerships across AP, ensuring cultural relevance and alignment with Visa’s brand objectives. Identify and secure high-value sponsorship opportunities that engage priority audiences (Gen Z, affluent consumers, B2B). Develop integrated sponsorship platforms and activation strategies that deliver tangible ROI and marketing effectiveness. Serve as a cultural authority, leveraging insights to drive property identification, creative concepts and experiential programs that resonate with diverse markets. Governance & Stakeholder Management Lead sponsorship processes and governance across AP Marketing and adjacent functions (Legal, Risk, Comms). Experience leading contract negotiations and comfortable representing numerous stakeholders and ensure compliance with Visa’s standards. Act as the primary liaison between global teams, AP hub, and local markets, ensuring alignment and seamless execution. Develop and scale best practice frameworks, playbooks, and tools that drive delivery excellence and consistency from, Regional to local, across every stage to the partnership in Music. Experiential Marketing & Activation Partner with Visa Design Studio and agency teams to develop creative concepts, visual identity systems, and integrated campaigns across digital, social, and experiential channels. Oversee large-scale activations at major Music events and initiatives, ensuring flawless execution and premium brand experiences. Drive innovation in experiential marketing, leveraging emerging trends and technologies to enhance consumer engagement. This is a hybrid position. Expectation of days in the office will be confirmed by your Hiring Manager. Qualifications 15 or more years of relevant work experience with a Bachelor’s degree. Proven background and expertise in the Music industry, with a strong understanding of cultural trends and consumer behavior. Demonstrated ability to lead strategic initiatives and manage complex stakeholder relationships in a matrix organization. Proven track record of driving revenue and financial efficiencies through contracting and commercialization. Exceptional communication, negotiation, and leadership skills. Ability to travel locally and globally. Proficiency in English required (additional Asian languages a plus). Proficient in Microsoft 360. Success Factors Ability to translate cultural insights into impactful brand strategies and activations. Skilled in balancing strategic vision with operational excellence. Passion for Music and creating meaningful consumer experiences. Additional Information Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law. Job Family Group: Marketing

Responsibilities

This role is responsible for defining the strategic vision for Music partnerships across Asia Pacific, identifying high-value sponsorships, and developing integrated activation strategies that deliver measurable ROI. The Director will also oversee large-scale experiential activations and drive innovation in marketing programs.