Director, Global CRM at Anastasia Beverly Hills

Los Angeles, California, United States -

Full Time

Start Date

Immediate

Expiry Date

09 Jan, 26

Salary

175000.0

Posted On

11 Oct, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

CRM Strategy, Lifecycle Marketing, Customer Engagement, Data-Driven, Cross-Functional Collaboration, Analytical Mindset, Audience Segmentation, Campaign Performance, A/B Testing, Content Personalization, Project Management, Communication Skills, Problem Solving, Email Marketing, Loyalty Programs, Tech Stack Optimization

Industry

Personal Care Product Manufacturing

Description

Description The Global CRM Director is responsible for developing, scaling, and optimizing ABH’s CRM strategy. This role will lead lifecycle marketing efforts across email, SMS, loyalty and emerging CRM channels with a focus on customer engagement, retention, and lifetime value (LTV). The ideal candidate is strategic, data-driven, and deeply customer-centric—able to think globally while executing locally. They must bring strong leadership, cross-functional collaboration, and an analytical mindset to craft personalized journeys that drive performance. The Global CRM Director should also be a proactive problem solver with excellent communication skills and a passion for continuous improvement through testing, insights, and innovation. Essential Job Functions: Define and lead the overall CRM and lifecycle marketing strategy across email, SMS, push, and emerging channels. Develop and manage the CRM campaign calendar in coordination with product launches, promotions, and brand storytelling with a focus on customer engagement, retention, LTV growth, and reactivation. Set clear KPIs and align CRM initiatives with broader marketing and business goals. Build and optimize lifecycle campaigns (e.g., welcome, post-purchase, win-back, churn prevention) to guide customers through every stage of the journey. Develop and execute audience segmentation strategies to deliver personalized experiences based on behavior, engagement, and purchase history. Partner cross-functionally with Creative, Ecommerce, Brand Marketing, and 3rd Party teams to ensure campaigns are timely, relevant, and on-brand. Oversee CRM campaign performance, leveraging data to analyze open rates, click-through rates, conversion, churn, and LTV. Conduct A/B and multivariate testing to optimize subject lines, creative, cadence, and offers. Use customer insights and behavior data to drive content personalization, channel timing, and targeting strategies. Oversee and optimize the CRM tech stack, including integrations, platform enhancements, and vendor relationships. Ensure compliance with email, SMS, and privacy regulations Test and evaluate new CRM channels or tactics to enhance customer engagement and marketing performance. Oversee Loyalty Program, ensure strong consumer retention metrics and engagement. Update Tech Stack and optimize application as advances emerge. Embrace emerging technology. Requirements 7+ years of relevant email and paid media experience Bachelor’s degree Experience with Shopify, Listrak, Klavio, Attentive Experience with driving marketing programs utilizing test & learn approach Strong professional storytelling skills using PowerPoint A track record of problem solving and ability to deliver creative solutions on the spot Analytical and data-driven insight development and decision making Excellent project management and organizational skills; proven success supporting multiple projects simultaneously, with precise attention to detail Strong collaboration skills to build cross-functional relationships to achieve team goals Excellent communication skills, with the ability to clearly and concisely express complex ideas, results, and areas of opportunities (both verbally and written) Proficient in Excel; Tableau, Google Analytics and/or Salesforce Marketing Cloud a plus bachelor’s degree or equivalent work experience Physical Demands: Sitting, Occasional standing, Typing Anastasia Beverly Hills offers a competitive compensation package with full benefits and a 401(K) plan with matching contributions from the company. The starting base salary range for this position in the selected city is $150,000 - $175,000 annually. Compensation may vary outside of this range depending on several factors, including a candidate’s qualifications, skills, competencies, experience, and geographical location. Base pay is one part of the total compensation package that is provided to compensate and recognize employees for their work. This role is bonus eligible.

Responsibilities

The Global CRM Director will develop, scale, and optimize the CRM strategy, leading lifecycle marketing efforts across various channels. This role focuses on customer engagement, retention, and lifetime value while collaborating cross-functionally to ensure campaign effectiveness.