LOCATION: SAN FRANCISCO (HYBRID- M, T, TH)

We are seeking a highly motivated, strategic, and results-driven Head of Field Marketing to lead our field marketing initiatives and help drive pipeline growth and territory health across Productboard’s global sales teams.
This individual will be responsible for creating and executing integrated marketing strategies, engaging prospects, and supporting the overall growth of our brand. The ideal candidate will have extensive experience in field marketing and events, a deep understanding of enterprise sales dynamics, and a passion for driving success.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of marketing leadership experience with a proven track record of driving pipeline growth and supporting territory health through innovative marketing strategies and tactics.
• Excellent project management, organizational, and multitasking skills, with the ability to prioritize and manage multiple projects simultaneously.
• Strong analytical and data-driven mindset, with experience using marketing analytics tools and CRM systems (e.g., Salesforce).
• Exceptional written and verbal communication skills, with the ability to create compelling content and messaging for diverse audiences.
• Experience working with global, remote teams and collaborating with cross-functional stakeholders.
• Willingness to travel as needed to support regional marketing events and initiatives

The expected base pay range for this position in the San Francisco area is $204,000 - $255,000. In addition to the base pay, this role is eligible for competitive equity awards and benefits.
Productboard’s pay ranges are determined by role, level, and location. Within the range, the successful candidate’s starting base pay will be determined based on factors including job-related skills, experience, qualifications, relevant education or training, and market conditions. These ranges may be modified in the future.

• Develop and execute comprehensive event and field marketing strategies to drive pipeline growth, support sales objectives, and increase brand awareness
• Collaborate with our global sales teams to identify and prioritize key markets and accounts, develop targeted marketing campaigns, and support account-based marketing initiatives.
• Analyze territory health and campaign performance with KPIs to optimize marketing strategies, enhance targeting, and improve overall funnel performance.
• Plan and manage all events, including trade shows, conferences, webinars, executive dinners, roundtables and more – ensuring high-quality execution and ROI.
• Leverage digital marketing channels, including socials, email, and content marketing, to reach target audiences and generate qualified leads.
• Effectively manage and enable a team of global event and field marketers to plan and execute against key pipeline objectives.
• Manage field marketing and events budget