The Coca-Cola Company has been on a journey to build a networked global organization across more than 200 countries, combining the power of scale and deep local knowledge to drive sustainable growth. A critical component of this networked organization is Enterprise Services in addition to the Center Domains & Operating Units. Enterprise Services acts as the backbone of our operating structure by providing a network of enterprise-wide scaled solutions and services.
This role sits within the Marketing, CCL & PACS Intelligence (MCPI) Services team, which is a service line embedded in the broader Enterprise Services structure. As part of this team, we are transforming its approach and capabilities as it relates to global Marketing Communications Insights and Measurement. We are investing in our marketing intelligence discipline to be more consumer centric and data-savvy, and to deliver intelligence that will enable distinctive, competitively advantaged marketing experiences and consumer communications campaigns. Integrated measurement, end-to-end brand campaign insights, and value-based partnership delivery are at the heart of this transformation.
The Director, Global Marketing Communication & Experience Intelligence will work across the market research, marketing data, and media/advertising disciples to develop, build, and implement next-generation brand experience/campaign diagnostics for advertising, consumer experiences, and assets/sponsorships. The position works in close cooperation with several business stakeholders, including Human Insights, IMX/Connections, Global Categories, Operating Unit Marketing associates, and Global support functions such as Enterprise Services and Platform Services. Additionally, this person will assess, acquire, manage, and integrate communications-related data sources from a wide variety of sources; lead the preparation of best practices and key learnings on media/comms investment and message quality; and build/manage our most important advertising/communications insights measurement systems to drive impactful decision making. This position will be a key member of the Marketing Communications & Marketing Experiences Intelligence team within the Global Enterprise Services organization’s Marketing, CCL, PACS Intelligence Services team (MCPI).

What You’ll Do for Us:

• Lead the development, management, and evolution of the brand campaign & E2E experience tracker measurement system to measure how our audiences respond to brand campaigns through media and other touchpoints.
• Work with domain marketing leadership to upscale TCCC’s measurement of creativity and consumer experiences, ensuring that measurement systems are fit for future and are technology-enabled to world class Comms/Experience intelligence solutions.
• Serve as subject matter expert and protocol lead for E2E experiences measurement and insights systems.
• Develop and manage other marketing intelligence products and protocols to provide holistic, end to end measurement and optimization capabilities for consumer communications and experiences.
• Lead our holistic communications diagnostics, measurement, and data practice for select Coca-Cola’s operating units (OUs), working as the primary conduit between the OUs and our Global Platform Services team.
• Lead the external partnership planning and value delivery approach across leading-edge research marketing suppliers and partnerships for holistic consumer communications.
• Drive transparent, productive discussions on improving efficiency and effectiveness of consumer-directed brand communications and experiences.
• Anticipate business needs and deliver consumer marketing data intelligence solutions to integrate, streamline and drive actionable, data informed business decision making.
• Drive productive discussions on improvements to improve efficiency and effectiveness of our categories, brands and their communications diagnostics, measurement, and related data.
• Compile, curate, and share advertising, campaign messaging, creative, and media best practices.
• Operate in a high-performance culture. Drive transformative impact and challenge assumptions with the relentless pursuit of improvement – all with a high sense of personal accountability.
• Direct cross-functional teams and vendor personnel to develop and manage communications/advertising insights measurement products, including creative testing/assessment products.

QUALIFICATION & REQUIREMENTS

Functional Skills:

• Network/Resources: Ability to develop diverse network/resources to leverage “best in class” knowledge, approaches, and processes.
• Reporting and Data Management: Business analysis skills for designing and structuring reports and simple data systems; directing the work of data engineers, vendors, and other teammates.
• Cross Functional Relationships: Knowledge of and ability to articulate to senior management the benefits of supporting cross-functional objectives to achieve the business plan.
• Industry-leading partnership Management: The ability to evaluate and ensure that vendor performance meets or exceeds defined performance standards and adheres to overall company policies and procedures.
• Tech-savvy, familiar with practical use of automation, AI, and other methods for radically upscaling effectiveness and efficiency of marketing intelligence systems.
• Comfortable with disrupting the status quo to achieve superior results.
• Ability to lead, direct and inspire others. This includes the ability to effectively direct a workteam.
• Naturally curious, with a love of exploration and experimentation.
• Thinks and acts like an entrepreneur.
• Communicates powerfully and prolifically. Should be able to communicate complex information and implications both verbally and in written presentations, utilizing storytelling techniques to communicate a clear, compelling, and cohesive narrative.
• Strong quantitative skills. Must be able to analyze quantitative data to identify patterns, opportunities, and gaps, and integrate across disparate data sources.
• Experience in using business intelligence systems for reporting and diagnosing performance.
• Ability to work both independently and as part of a team.
• Flexibility to both lead and to assist others, depending on the task and mission.
• Strong attention to details.

Related Work Experience:

Minimum of 6 years of work experience, preferably in marketing, media, consumer research, analytics, or related disciplines. Prior experience working in two or more of the following areas is preferred:

• Managing/fielding consumer research
• Data management
• Analytics and reporting for driving business decisions
• Media/advertising operations, planning, analysis
• Brand / product management

Experience using Microsoft Excel, Word, and PowerPoint is required; substantial experience using data reporting/visualization tools such as PowerBI and Tableau is desirable. Experience in a global role is desirable but not required.

Education Requirements:

• Bachelor’s Degree required; MBA or advanced degree desirable.

What We Can Do For You

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.
• Expansive & Diverse Customers: We work with a diversified group of customers, cultures, and teammates who span the globe and represent a variety of different work experiences.
• Master modern-data media and messaging: Learn about brand communications, media and IMX data sources, advertising analytics, and state-of-the art brand communications research from experienced teammates and world-class agency partners.

SKILLS:

Leadership; Media Planning; Consumer Trends; Analytical Thinking; Consumer Segmentation; Quantitative Research; Competitive Assessments; Digital Media Strategy; Channels Strategy; Waterfall Model; Market Research; Brand Positioning; Group Problem Solving; Microsoft Office; Communication; Social Media Strategies; Decision Making; Syndicated Research; Retail Marketing Strategy; Brand Storytelling; Channel Management
Pay Range:$160,000 - $186,000
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target

• Lead the development, management, and evolution of the brand campaign & E2E experience tracker measurement system to measure how our audiences respond to brand campaigns through media and other touchpoints.
• Work with domain marketing leadership to upscale TCCC’s measurement of creativity and consumer experiences, ensuring that measurement systems are fit for future and are technology-enabled to world class Comms/Experience intelligence solutions.
• Serve as subject matter expert and protocol lead for E2E experiences measurement and insights systems.
• Develop and manage other marketing intelligence products and protocols to provide holistic, end to end measurement and optimization capabilities for consumer communications and experiences.
• Lead our holistic communications diagnostics, measurement, and data practice for select Coca-Cola’s operating units (OUs), working as the primary conduit between the OUs and our Global Platform Services team.
• Lead the external partnership planning and value delivery approach across leading-edge research marketing suppliers and partnerships for holistic consumer communications.
• Drive transparent, productive discussions on improving efficiency and effectiveness of consumer-directed brand communications and experiences.
• Anticipate business needs and deliver consumer marketing data intelligence solutions to integrate, streamline and drive actionable, data informed business decision making.
• Drive productive discussions on improvements to improve efficiency and effectiveness of our categories, brands and their communications diagnostics, measurement, and related data.
• Compile, curate, and share advertising, campaign messaging, creative, and media best practices.
• Operate in a high-performance culture. Drive transformative impact and challenge assumptions with the relentless pursuit of improvement – all with a high sense of personal accountability.
• Direct cross-functional teams and vendor personnel to develop and manage communications/advertising insights measurement products, including creative testing/assessment products