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Director, Global Marketing - Toys and Games at Hasbro

Pawtucket, Rhode Island, United States -

Full Time

Start Date

Immediate

Expiry Date

03 Feb, 26

Salary

0.0

Posted On

05 Nov, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Integrated Marketing, Brand Management, Go-To-Market Strategy, Cross-Functional Collaboration, Coaching, Analytical Skills, Budget Management, Influence, Communication, Leadership, Channel Fluency, Global Experience, Portfolio Mindset, KPI Analysis, Agency Management, Content Creation

Industry

Manufacturing

Description

Architect integrated go-to-market plans across key channels - including retail, media, digital/social, performance, PR, events and more - in partnership with cross-functional teams. Deliver region-ready assets, toolkits and calendars that enable adaptation without fragmentation. Develop people and ways of working, coaching teammates and modeling an inclusive, learning, curious and growth-oriented culture. 10 years in integrated consumer marketing/brand management with proven ownership of strategy-through-activation on complex, multi-channel campaigns. Toy, Game or Licensing experience a plus - though is not a requirement. Portfolio mindset: able to plan across brands, audiences, and seasons and spot cross-brand opportunities that create outsized impact. Channel fluency across media, social/creator, content, PR/comms, retail/shopper, and eComm/DTC, plus confidence managing agencies and creators. Global experience: comfortable partnering across regions/time zones and adapting work to market needs while maintaining brand cohesion. Analytical rigor: facility with KPIs, experimentation, and marketing effectiveness; you use data to make calls and tell compelling stories. Budget stewardship and scenario planning experience; you've owned A&P and know how to prioritize. Influence and collaboration: strong relationship builder who aligns diverse partners and keeps complex initiatives moving. Exceptional communication: clear writer, presenter, and editor with executive-ready polish. Leadership: Experience managing a team and developing talent Education: Bachelor's degree in marketing, communications, business or related field (MBA a plus).

Responsibilities

Architect integrated go-to-market plans across key channels in partnership with cross-functional teams. Develop people and ways of working, coaching teammates and modeling an inclusive, learning, curious and growth-oriented culture.