Director, Growth Marketing at Planet Labs Inc

San Francisco, California, United States -

Full Time

Start Date

Immediate

Expiry Date

06 Mar, 26

Salary

257200.0

Posted On

06 Dec, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

B2B Demand Generation, Digital Marketing, Marketing Operations, Data Analytics, Account-Based Marketing, Lead Lifecycle Marketing, Channel Optimization, Integrated Campaigns, Team Management, AI Integration, Performance Accountability, Testing & Innovation, MarTech, Revenue Alignment, Customer Segmentation, Communication Skills, Problem-Solving Skills

Industry

Software Development

Description

Welcome to Planet. We believe in using space to help life on Earth. Planet designs, builds, and operates the largest constellation of imaging satellites in history. This constellation delivers an unprecedented dataset of empirical information via a revolutionary cloud-based platform to authoritative figures in commercial, environmental, and humanitarian sectors. We are both a space company and data company all rolled into one. Customers and users across the globe use Planet's data to develop new technologies, drive revenue, power research, and solve our world’s toughest obstacles. As we control every component of hardware design, manufacturing, data processing, and software engineering, our office is a truly inspiring mix of experts from a variety of domains. We have a people-centric approach toward culture and community and we strive to iterate in a way that puts our team members first and prepares our company for growth. Join Planet and be a part of our mission to change the way people see the world. Planet is a global company with employees working remotely world wide and joining us from offices in San Francisco, Washington DC, Germany, Austria, Slovenia, and The Netherlands. About the Role: We are seeking an experienced and strategic Director of Growth Marketing to lead the worldwide Growth Marketing function and manage the Growth and Operations teams. This person will report to the Head of Revenue Marketing and will build, manage, and optimize demand generation, digital marketing, and marketing operations. This role is responsible for the end-to-end demand generation strategy and execution, with a goal of generating a pipeline for global revenue targets. The Director of Growth Marketing will advance Planet's mission by leveraging geospatial analytics and the Space Economy to make change visible, accessible, and actionable. This leader will drive strategic support, critical projects, enhance efficiency, and ensure alignment and communication. They must collaborate with global leaders, especially in Sales, to drive efficiency, promote cross-collaboration, and unlock opportunities in key sectors like Defense & Intelligence (D&I), Civil Government, and Commercial. A focus for this role is making informed decisions on solutions that provide clear, valuable outcomes to key customer segments and nurturing top accounts. This is a full-time, hybrid role which will require you to work from our San Francisco office 3 days per week. Impact You'll Own: Digital Demand Strategy: Develop and execute a comprehensive, data-driven, multi-channel digital growth strategy to drive qualified opportunities and pipeline within the Target Account List. Focus on high-priority solutions for D&I and Civil Government. Performance Accountability: Directly own pipeline and revenue targets, ensuring marketing plans, digital channel strategies, and analytics are tightly aligned with strategic growth objectives. Testing & Innovation: Lead a culture of continuous A/B testing and experimentation across all digital touchpoints to maximize conversion rates and optimize the user journey, ensuring a differentiated digital experience. Channel Optimization: Directly manage and continuously optimize core digital demand generation channels, including SEM, paid social, SEO, display/programmatic, and website/landing page conversions. Integrated Campaigns: Design and execute complex, integrated digital campaigns (including webinars and sponsorships) that leverage first and third-party data to reach and engage specific high-value customer segments. Account-Based Marketing (ABM): Build and scale outbound and digital ABM frameworks aligned with Sales objectives, leveraging intent data and personalization to drive engagement with target accounts across specific industries. Lead lifecycle marketing end-to-end: Identity-resolved journeys, trigger design, dynamic offers, and rigorous measurement; partner with Sales on lead quality, SLAs, and feedback loops. Data-Driven Allocation: Utilize advanced data modeling and analytics to rigorously monitor channel performance, optimize budget allocation for maximum Digital Marketing ROI, and demonstrate the efficiency and scalability of the growth engine. MarTech & Operations: Oversee the Marketing Operations function to ensure the MarTech stack is fully optimized, data governance is robust, and lead scoring/routing processes are highly efficient to accelerate pipeline velocity. Marketing Attribution: Own and refine the marketing attribution model to ensure clear visibility into campaign performance and informed optimization decisions. Revenue Alignment: Foster seamless collaboration with Sales, Product Marketing, Data Science, and Revenue Operations to ensure alignment on messaging, campaign execution, and metrics for aggressive pipeline generation and nurturing top accounts. AI Integration: Drive strategic initiatives involving AI and automation within the marketing and operations functions to accelerate value, enhance personalization, and improve the efficiency of the growth funnel. Team Management: Hire, manage, mentor, and coach a high-performing team of Digital Demand Generation and Marketing Operations professionals, fostering excellence and cohesion to accelerate topline growth. Manage vendor/agency capacity with tight SOWs and performance SLAs. What You Bring: 10+ years of experience in B2B demand generation at a technology-focused enterprise-scale business. 8+ years of management experience, building and scaling teams of 4 or more professionals. Experience marketing technical products (data, analytics, platform) in D&I, Civil Government, Commercial sectors. Experience supporting Go-To-Market motions. Experience successfully aligning global sales teams across North America, LATAM, EMEA, and APAC to accelerate pipeline and revenue across multiple verticals. What Makes You Stand Out: Ability to learn complex technical domains, especially how Planet's unique data assets fit within multimodal AI models. Excellent analytical and problem-solving skills, with the ability to translate complex data into actionable insights. Excellent communication, interpersonal, and presentation skills, with an ability to engage and influence stakeholders. Ability to set a broader direction and bring cohesion across diverse marketing teams and regional leads. Familiarity with AI-first growth marketing strategies and implementing solutions to scale. Application Deadline: February 28, 2026 at 11:59pm PST Benefits While Working at Planet: These offerings are dependent on employment type and geographical location, based upon applicable law or company policy. Comprehensive Medical, Dental, and Vision plans Health Savings Account (HSA) with a company contribution Generous Paid Time Off in addition to holidays and company-wide days off 16 Weeks of Paid Parental Leave Wellness Program and Employee Assistance Program (EAP) Home Office Reimbursement Monthly Phone and Internet Reimbursement Tuition Reimbursement and access to LinkedIn Learning Equity Commuter Benefits (if local to an office) Volunteering Paid Time Off Compensation: The US base salary range for this full-time position at the commencement of employment is listed below. Additionally, this role might be eligible for discretionary short-term and long-term incentives (bonus and equity). The final salary range is determined by job related experience, skills and location. The range displays our typical hiring range for new hire salaries in US locations only. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. San Francisco Salary Range $205,800—$257,200 USD Why we care so much about Belonging. We’re dedicated to helping the whole Planet, and to do that we must strive to represent all of it within each of our offices and on all of our teams. That’s why Planet is guided by an ultimate north star of Belonging—dreaming big as we approach our ongoing work. If this job intrigues you, but you’re thinking you might not have all the qualifications, please... do apply! At Planet, we are looking for well-rounded people from around the world who can contribute to more ways than just what is listed in this job description. We don’t just fill positions, we aspire to fulfill people’s careers, most excited about folks who are motivated by our underlying humanitarian efforts. We are a few orbits around the sun before we get to where we want to be, so we hope you’re excited to come along for the ride. EEO statement: Planet is committed to building a community where everyone belongs and we invite people from all backgrounds to apply. Planet is an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. Know Your Rights. Accommodations: Planet is an inclusive community and we know that everyone has their own needs. If you have a disability or special need that requires accommodation during the hiring process, please reach out to accommodations@planet.com or contact your recruiter with your request. Your message will be confidential and we will be happy to assist you. Privacy Policy: By clicking "Apply Now" at the top of this job posting, I acknowledge that I have read the Planet Data Privacy Notice for California Staff Members and Applicants, and hereby consent to the collection, processing, use, and storage of my personal information as described therein. Privacy Policy (European Applicants): By clicking "Apply Now" at the top of this job posting, I acknowledge that I have read the Candidate Privacy Notice GDPR Planet Labs Europe, and hereby consent to the collection, processing, use, and storage of my personal information as described therein. AI in Our Interviewing Process: Planet is committed to providing an exceptional interview experience for all candidates. We are currently exploring AI interviewing technologies to better focus on candidates and less on trying to capture notes. As such, with the candidate's consent, select interviews may be recorded and include a Planet AI Notetaker for transcription and summarization purposes. Should an interview involve use of AI interview technologies, the candidate will receive notification and have the ability to opt out both in advance and/or real-time. Opting out will not affect one's candidacy. Candidate AI Policy: Planet embraces Artificial Intelligence (AI) tools, and we encourage its responsible use. We understand that candidates may use various resources, including AI tools, to prepare for interviews and assessments. However, during any live interview stage or when actively completing assessments for this position, the use of AI tools—e.g. Large Language Models (LLMs), deep fake technology, etc.—is strictly prohibited unless explicitly prompted by an interviewer or assessment instructions. If you are unsure about acceptable use, please contact your recruiter for clarification. If an AI tool or similar technology is desired as an accommodation, please contact accommodations@planet.com with your request for assistance. Your message will be confidential, and we will be happy to assist you. Violation of this policy may result in disqualification of your application.

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Responsibilities

The Director of Growth Marketing will lead the worldwide Growth Marketing function, managing demand generation, digital marketing, and marketing operations. This role is responsible for developing and executing a comprehensive digital growth strategy to drive qualified opportunities and pipeline for global revenue targets.