ABOUT US

At the heart of AG1 lies a commitment to our mission to empower people to take ownership of their health. Since 2010, we’ve dedicated ourselves to bringing Foundational Nutrition to people around the world.
Our ethos is deeply rooted in science, with an unwavering dedication to continuous improvement. We leverage and contribute to the latest research to deliver a powerful, straightforward solution for optimal health to our customers. We harness the finest ingredients so that every scoop of AG1 gives you the nutrients you need with the simplicity you want in a daily routine.
Likewise, our organization puts the same energy into creating an environment that is a reflection of the cultural values that define who we are and how we work together. These seven values— One Spectacular Life, Customer Centric, Radical Ownership, High Performance, Courage, Good Humans and Continuous Improvement—are a representation of the high standards we set, and hold ourselves accountable to, when it comes to building our global team.

THE ROLE

We are looking for a strategic, highly collaborative and experienced Director, GTM to lead and execute go-to-market strategies for emerging product categories. This role will play a critical part in driving category growth, product innovation and delivering exceptional experiences tailored to new customer segments.
Reporting to the VP, GTM & Product Management, the ideal candidate is a collaborative and strategic leader with a passion for bringing new products to market. The successful candidate has experience in product management across the consumer lifecycle, from initial ideation to total go-to-market execution.

WHAT YOU’LL DO

• Develop and execute the GTM strategy and roadmap new product categories, leveraging customer and market insights to enable data-driven decision-making
• Define and oversee all launch deliverables, from packaging and messaging to supply chain and channel plans
• Champion customer empathy—conduct and synthesize research to inform GTM strategy
• Partner with Analytics to build dashboards and deliver actionable insights and define KPIs for each launch
• Conduct post-launch reviews to identify learnings and iterate on best practices
• Coordinate channel strategies across DTC, Retail, Amazon, and International
• Ensure operational readiness across supply, inventory, fulfillment, and CX
• Act as the “single point of truth” and advocate for GTM plans with the leadership team
• Review and approve all physical packaging and in-box marketing materials to ensure accuracy, brand alignment, and regulatory compliance
• Partner with Comms, Product Marketing, and Customer Happiness teams to develop macros, FAQs, and training materials that ensure the team is ready to handle inquiries for new product launches
• Partner with Finance to develop robust P&Ls for product launches, ensuring clear visibility into costs, margins, and overall financial viability
• Work closely with the Product Development team to optimize the end-to-end product experience, including taste, texture, format, and quality
• Partner with Packaging Innovation to enhance the physical product experience, from pack format and sustainability to the unboxing journey
• Collaborate with Communications and Partnerships teams to design and deliver special experiences for VIP customers, partners, and media that amplify launch impact
• Partner with Growth Marketing, LCM, and Retention teams to develop winback strategies and retention campaigns that maximize post-launch performance
• Collaborate on new customer acquisition offers, promotions, and messaging to drive DTC conversion for innovation and core products