Director, Head of Content Marketing
Capital One, a Fortune 500 company and one of the nation’s top 10 banks, offers a broad spectrum of financial products and services to consumers, small businesses and commercial clients. Our goal is to create one of the nation’s great banks, and we have the necessary ingredients: a strong balance sheet, resilient businesses, a massive customer franchise, strong analytical capabilities, and great people. We nurture a work environment where people with a variety of thoughts, ideas and backgrounds, guided by our shared Values, come together to make Capital One a great company – and a great place to work.
The successful candidate will lead Content Marketing channels within the Performance Marketing & Analytics team in US Card. The role will involve defining the content marketing strategy for our target audiences and overseeing a large scale, well managed content production engine end-to-end. They’ll lead a talented team in developing compelling and effective editorial strategies, driving the testing strategy to optimize conversion for our content experiences and working closely with our SEO Business Analyst team and other paid channels to maximize the reach and value from our content investments. They will be responsible for all content produced and the distribution strategy for that content including SEO for owned channels like the Learn & Grow content hub to testing expanded owned and paid channels to further increase reach to consumers in the moments that matter. They will be responsible for core content marketing metrics that contribute to US Card’s customer acquisitions growth as well as driving our company mission to empower consumers to achieve confidence in how they spend, borrow, save and plan.

OPTIMIZE THE CONTENT HUB SITE EXPERIENCE FOR CONSUMER ENGAGEMENT AND BUSINESS VALUE:

• Build the onsite testing strategy for improving conversion of card prospects towards value driving actions such as card applications
• Define the roadmap for new components, landing page experiences and measurement capabilities needed for the Learn & Grow content hub in support of Card performance marketing objectives
• Lead development and testing of new capabilities such as scaled creative testing through Generative AI and personalization to provide the most relevant experience for visitors and the highest value outcomes for our business

BASIC QUALIFICATIONS:

• Bachelor’s Degree or military experience
• At least 5 years of experience in planning, executing, and analyzing marketing programs
• At least 5 years of experience in leading cross-functional teams

PREFERRED QUALIFICATIONS:

• Master’s of Business Administration
• 3+ years of experience in Content Marketing strategy and production
• 5+ years of experience working with SEO, SEM, Social, and Web analytics and testing
• 2+ years working in Financial Services marketing
• 4+ years of experience working in an Agile team environment