Director, Luxury Brand Management and Marketing, Greater China at Fairfield by Marriott Cincinnati Uptown

Hong Kong, Hong Kong Island, Hong Kong S.A.R. -

Full Time

Start Date

Immediate

Expiry Date

04 May, 26

Salary

0.0

Posted On

03 Feb, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Luxury Brand Management, Marketing Strategy, Brand Awareness, Cross-Functional Collaboration, Project Management, Budget Management, Problem Solving, Communication Skills, Team Leadership, Brand Strategy Development, Media Planning, Guest Experience, Relationship Marketing, Cultural Awareness, Presentation Skills, Creative Thinking

Industry

Hospitality

Description

JOB SUMMARY • Develop the strategy, including planning and execution of luxury brand management and marketing initiatives to the Greater China continent. This position will take the lead on JW Marriott, The Luxury Collection, and Luxury Group/ cross-brand luxury initiatives. • Partner with luxury brand leaders at Global headquarters, as well as Continent, Regional/ Area teams, and cross-functional teams to deliver exceptional and on-brand execution that enhance brand awareness and elevate brand reputation. • Partner with the respective Global and Continental brand teams to develop long-term brand strategies for both brand experiences and marketing efforts, annual brand planning and execution, aiming to drive brand reputation and awareness in Greater China. • Partner with the respective Global, Continent, and Regional/Area marketing teams to localize brand expression through full-funnel efforts—including Commercial, PR, Media, Partnership, Portfolio and more. • Support the Senior Director in developing the Luxury Group brand strategy, identifying partnership opportunities, and lead the planning and deploying of cross-brand initiatives in collaboration with the luxury brand team and other disciplines • Identify potential brand specific partners and activate relevant brand partnerships that enhance brand awareness and guest experiences, resulting in stronger brand equity. • Ensure delivery of efficient and effective media plans caters to the continent strategy and consumer landscape. • Partner with the respective Global brand teams and Continent Operations to develop and deploy global brand programming, and adapt or drive locally relevant initiatives to elevate guest experiences, ensuring exceptional delivery that builds consistent brand experiences, market share, and topline performance. • Integrate plans that support luxury development to drive brand growth, while also supporting new openings to ensure on-brand execution aligned with overall brand strategy. • Partner with Loyalty team and ensure brand execution aligns with our affiliation strategy to the Marriott Bonvoy loyalty program. • Partner with cross-discipline teams and hotels to drive stronger understanding and knowledge of what each luxury brand represents, and ultimately increase brand equity. • Acts the brand guardian, owning and approving brand photography, content, and assets across the continent to ensure brand consistency. • Acts as the Brand Leader and coordinates on-brand solutions with key stakeholders. SCOPE Responsible for the management of the luxury brands; as determined by the Senior Director. • Luxury brands Greater China, including Brand strategy development, planning and execution of Brand Management & Marketing initiatives • Key project facilitation and integration across Greater China • Liaison between Global brand team, Continent luxury team, Hotels, other disciplines including Commercial, PR, Media, Loyalty, Operations, Global Design, Development and etc. • Luxury openings CANDIDATE PROFILE Education and Experience • Prior Luxury brand management experience and marketing knowledge are strongly preferred. • Hotel operations experience is strongly preferred. • Ten or more years of management experience, supervising and mentoring staff; international work experience strongly preferred. • Languages: Proficient in English and Chinese, both verbal and written. • Knowledge of collaboration efforts with global brand management team is preferred. • Strong ability for brand strategy development • Experience with establishing and managing budgets. • Experience in managing and directing strategic partners / agencies / vendors. Demonstrated relationship marketing skills a must. • Experience in partnering efforts with global brand management and marketing teams is strongly preferred. • Strong presentation and communication skills • Proven ability to lead and collaborate with cross-functional teams in support of specific business priorities. • Demonstrated ability to take complex projects and efforts from conception to successful execution. • Ability to solve problems quickly, think creatively, and satisfy Internet speed-to-market requirements. • Ability to simultaneously manage multiple projects. • Experience working with associates/ vendors/ customers in remote locations and international markets (multiple time zones). • Strong team player and ability to foster relationships and collaborate across disciplines. CORE WORK ACTIVITIES Managing Projects and Priorities • Develop a robust full-year marketing plan that prioritizes Brand presence and accomplish desired outcomes for the luxury brands. Ensure alignment with Senior Director and Global Brand Leaders. • Lead and work with other team members regarding Luxury Group/ cross-brand projects to ensure timely completion of assignments. • Analyzes information and evaluates results to choose the best solution and solve problems. • Thinks creatively and practically to develop, plan, and implement new Brand programming or initiatives. • Understand and able to deliver strategic reporting and presentations, etc. as requested. • Provides recommendations to improve the effectiveness of processes or programs. • Understands and meets the needs of key stakeholders. • Supports achievement of performance goals, budget goals, team goals, etc. Brand Strategy & Planning • Lead the annual and long-term brand strategy planning • Partners with key stakeholders on key openings and focus hotels within the Luxury brand portfolio • Educates/communicates on brand strategy, positioning, voice, strategic pillars, and competitive environment. • Educates/communicates consumer insights. • Acts as the advocate of the Luxury brands in continent. Brand Performance & Development • Pulls through global brand strategies while ensuring alignment to GC and market specific objectives. • Responsible for the effective pull-through and localization of new brand initiatives in GC. • Provide regular brand updates to provide visibility to key stakeholders, including luxury team, hotel, global brand, etc. • Constantly monitor brand performance and develop appropriate actions with the relevant cross function teams to achieve the brand and continent objectives. Operations & Culture • Responsible to communicate regular brand updates and Brand education to the field and hotels. • Work closely with properties and regional/area operations to ensure on-brand implementation of brand operating standards, procedures, and brand programs. • Manage luxury onboarding processes for General Managers and key stakeholders. • Provide opening brand support for all new hotels prior to countdown, coordinates with Luxury Operations and Field Marketing to ensure all branded elements of luxury openings, opening countdown, Consumer Ops support etc. are executed on brand. • Provide guidance to hotel opening teams to ensure branded critical path document for openings and conversions are developed and maintained. • Manage the process and planning for off-strategy (focus) hotels as designated by the global and continent brand Senior Director. Style & Design • Partner with Global Design to ensure brand strategy is executed in design for new builds, conversions and renovations projects. • Provides guidance on design related aspects of experience programming (sensory experience elements, look books) and engage with continent operations team and hotels to execute flawlessly. Sales • Partners with the Continent Commercial as appropriate to ensure a coordinated brand and sales approach. • Partners with B2B teams in developing best practice luxury brand consumer events. • Ensures priorities are aligned with the brands’ goals. Protects and strengthens the brands’ competitive advantage by advocating for customer needs and preferences and supporting sound business decision-making for the brand. • Provide relevant and up-to-date brand information and education to ensure effective sales strategies and customer interaction. Growth & Development • In conjunction with Senior Director, partners with Development as needed to support them in immersing prospective new owners into the brand, its strategies and positioning. • Works with Development Marketing team to produce toolkits and resources, conducts owner brand immersions and site visits to support development in securing on-strategy projects for the brand. MANAGEMENT COMPETENCIES Leadership • Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace. • Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods. • Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action. • Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values. Managing Execution • Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members. • Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required. • Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed. Building Relationships • Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships. • Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards. • Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential. Generating Talent and Organizational Capability • Organizational Capability - Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit. • Talent Management - Provides guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives. Learning and Applying Professional Expertise • Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others. • Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges. • Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges. o Demonstrates working knowledge of discipline-specific systems, tools, and business processes. • Basic Competencies - Fundamental competencies required for accomplishing basic work activities. o Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.). o Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues. o Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences. o Reading Comprehension - Understands written sentences and paragraphs in work related documents. o Writing - Communicates effectively in writing as appropriate for the needs of the audience. At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law. Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.

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Responsibilities

Develop and execute luxury brand management and marketing strategies for Greater China, partnering with global and regional teams to enhance brand awareness and reputation. Act as the brand guardian, ensuring consistent brand execution and managing key projects across the continent.