Director, Marketing AI & Automation at Solutions by Text

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Full Time

Start Date

Immediate

Expiry Date

02 Mar, 26

Salary

0.0

Posted On

02 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Operations, AI Initiatives, Marketing Technology, Generative AI, Machine Learning, Data-Driven Decision Making, Communication Skills, Leadership Skills, Strategic Thinking, Content Systems, Demand Generation, Customer Insights, Market Trends, Personalized Messaging, Training and Enablement, Automation

Industry

Software Development

Description

About the Role The Director of Marketing AI & Automation will own the vision, roadmap, and execution of AI across the Marketing and broader GTM organization at Solutions by Text. This leader will identify the highest-impact opportunities to apply AI, build scalable systems that increase output quality and quantity, and enable self-service capabilities that upskill the entire team. By deeply understanding our audiences and embedding AI into content, demand generation, and market expansion workflows, this role will transform how SBT goes to market and drives revenue. Key Responsibilities Job Specific Duties Develop and own a comprehensive, data-driven AI roadmap for Marketing, tightly aligned to business priorities and growth goals. Identify pain points, bottlenecks and high-leverage AI opportunities, prioritizing initiatives that maximize ROI and employee efficiency Design and implement self-service AI systems that enable team members to independently generate, optimize and analyze work, increasing both quality and volume. Lead the creation of an always-on “data loop” to understand customers, prospects, partners and competitors using AI-driven insights. Use AI and automation to surface what is and is not working across messaging, enablement, customer feedback, market trends and competitive activity. Partner with cross-functional teams to apply these insights, shifting our business as needed. Design and build an AI-powered content system that transforms existing assets, new ideas, and customer/prospect calls into a variety of outputs. Scale content versioning to produce tailored outputs for multiple channels simultaneously, incorporating personalized messaging based on the JTBD framework. Lead AI training and enablement for the marketing team, ensuring broad adoption and skill development. Embed AI throughout the demand generation lifecycle to improve targeting, creative, routing and optimization of marketing investments. Build systems for targeted outreach at scale that deliver highly personalized, JTBD-aligned messaging to our ICP. Test and measure our stickiness in new markets; use AI to test markets that may be receptive to SBT. Stay at the forefront of AI innovation, providing thought leadership and competitive intelligence on emerging capabilities and market shifts. Qualifications 7+ years of experience in marketing operations, strategy or digital innovation roles within a B2B SaaS or technology organization Proven experience launching or managing AI-driven initiatives across marketing or GTM functions Strong understanding of marketing technology ecosystems (CRM, MAP, analytics, content and automation platforms) Familiarity with generative AI platforms and APIs, machine learning concepts and data-driven decision making. Demonstrated ability to translate business problems into AI use cases and measurable outcomes. Excellent communication and leadership skills; capable of leading cross-functional teams and driving stakeholder alignment. Strategic thinker with hands-on experience in building, piloting and scaling AI solutions. General Duties and Expectations Adhere to the Company's Code of Conduct/Ethics. Create and maintain effective working relationships with other Company Ability to multi-task, prioritize, and manage time Contribute to the professional culture within the office and the company Project a professional and appropriate Company image in all dealings with clients, vendors, business partners and visitors. Ensure security of information in all matters pertaining to company, client, and consumer information. About Solutions by Text Solutions by Text (SBT) was founded with the mission to deliver impactful conversational messaging and convenient payment solutions. Built on wireless carrier industry best practices, SBT is the only compliance-first provider of enterprise texting solutions in the market. More than 1,400 consumer finance organizations, including leading brands in auto finance, banking and lending, trust SBT to ensure convenient, effective, and compliant relationships with their millions of consumers. SBT is headquartered in Dallas, TX with remote teams and offices throughout the United States. Game-changing Technology Built for Growth Solutions By Text (SBT) is changing the way highly regulated businesses engage, interact and transact with customers via their mobile devices. Since adding its first customer, SBT has quickly become the leading text provider to consumer finance companies and various other regulated industries. Recognized as part of the Inc. 5000 fastest growing companies as well as Best Places to Work, SBT continues to evolve and expand through the addition of great employees who desire an exciting, collaborative culture. Solutions By Text is committed to promoting the values of diversity and inclusion throughout the business. Whether it is through recruitment, retention, career progression or training and development, we are committed to improving opportunities for people regardless of their background or circumstances.

Responsibilities

The Director of Marketing AI & Automation will develop and execute a comprehensive AI roadmap for the marketing team, focusing on maximizing ROI and employee efficiency. This role will also lead the implementation of AI systems to enhance content generation and demand generation workflows.