Director, Marketing Analytics and Reporting at Informa

Newton, Massachusetts, United States -

Full Time

Start Date

Immediate

Expiry Date

04 Jun, 26

Salary

185000.0

Posted On

06 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Analytics, Reporting Strategy, Performance Measurement, Data-Driven Decision-Making, KPI Definition, Advanced Analytics, Marketing Attribution Modeling, Segmentation Analysis, Predictive Modeling, Data Visualization, Salesforce, Marketo, Tableau, Google Analytics, Data Governance, Executive Storytelling

Industry

Information Services

Description

Company Description Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space? At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue. We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100. About Informa TechTarget Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI. With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets. Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with: Trusted information that shapes the industry and informs investment Intelligence and advice that guides and influences strategy Advertising that grows reputation and establishes thought leadership Custom content that engages and prompts action Intent and demand generation that more precisely targets and converts Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit informatechtarget.com and follow us on LinkedIn. For more information, visit informatechtarget.com and follow us on LinkedIn Job Description This role is based in our 605 Third Avenue or Newton office. As the Director, Marketing Analytics and Reporting you will play a critical role in driving data-driven decision-making within the Marketing department. You will lead the development and execution of reporting frameworks, analytics strategies, and performance measurement systems to optimize marketing effectiveness and operational efficiency. As a strategic thinker, you will possess a strong analytical mindset, exceptional leadership skills, and the ability to convert complex data into actionable insights. What You’ll Do Reporting and Analytics Strategy Take ownership of the existing reporting and analytics strategy, ensuring its successful implementation across the Marketing department. Drive the execution of defined KPIs, metrics, and reporting frameworks to measure marketing performance and operational efficiency. Ensure alignment of analytics initiatives with the broader marketing and organizational goals. Identify opportunities to refine and enhance the existing strategy and reporting frameworks based on evolving business needs, emerging trends, and stakeholder feedback. Advanced Analytics & Insights Collaborate with marketing and sales teams to deeply understand our business strategy, goals, and critical questions that drive decision-making. Translate complex analytical findings into clear, compelling narratives that inform marketing strategies and investment decisions. Conduct ongoing and ad-hoc analyses of customer behavior across touchpoints, turning insights into actionable recommendations that drive growth. Lead initiatives such as marketing attribution modeling, channel performance optimization, segmentation analysis, and cohort studies to uncover opportunities for improvement. Develop predictive models and advanced analytics techniques to forecast marketing outcomes and ROI. Develop and maintain dashboards, reports, and data pipelines that provide real-time insights into customer behavior, campaign effectiveness, and marketing performance. Audience Strategy & Activation Partner with marketing teams to design and execute audience segmentation strategies that enable precise targeting and personalized customer experiences. Act as the go-to analytics partner for senior management, leveraging strong communication and presentation skills to deliver insights that are clear, actionable, and impactful. System Governance & Data Management Serve as a data steward, collaborating with the central data engineering team to ensure data quality, accuracy, and compliance. Advocate for a best-in-class data architecture that powers a unified customer view, ensuring seamless integration across systems and processes. Monitor and manage data ingestion, deduplication, and normalization across key platforms, including Salesforce, Marketo, ad platforms, and BI tools. Define and enforce data governance policies to ensure compliance with security, privacy, and regulatory standards. Platform Administration & Optimization Oversee system updates, user access, role permissions, and troubleshooting to ensure stability and scalability. Manage data pipelines to ensure accurate ingestion, transformation, and activation across CRM, marketing automation, analytics, and downstream systems. Regularly audit system performance, troubleshoot issues, and collaborate with cross-functional teams to resolve challenges. Partner with Data Engineering and MarTech teams to ensure reliable data pipelines, tagging infrastructure, and automation of reporting processes. Qualifications What You Bring Bachelor’s degree in Marketing, Business, Data Science, Statistics, or a related field (Master’s degree preferred). 5+ years of experience in marketing analytics, reporting, or a related role, with demonstrable experience in speaking with senior leadership teams. 5+ years’ experience collaborating with central data teams to implement scalable data architectures and QA data events. Expertise in data visualization tools and manipulating datasets to report on custom metrics. Demonstrated success in building and maintaining data processes and marketing analytics roadmaps. Operational knowledge of modern tech stacks, including CRMs (e.g., Salesforce), marketing platforms (e.g., Marketo, Pardot), and data visualization tools (e.g., Tableau, Google Analytics). Strong project management skills, with the ability to manage multiple priorities and deadlines. Familiarity with designing and analyzing lifecycle experiments is a plus. Strong executive storytelling skills with the ability to influence stakeholders at all levels. Additional Information TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law. We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely. Our benefits include: Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment Broader impact: take up to four days per year to volunteer with a philanthropic organization Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves Time out: Open Vacation, plus 10 national holidays, and the chance to work from (almost!) anywhere for up to four weeks a year Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more Recognition for great work, with global awards and kudos programs As an international company, the chance to collaborate with teams around the world The salary range for this role is $175,000—$185,000, based on experience. This posting will automatically expire on 3/15/2026.

Responsibilities

This role leads the development and execution of reporting frameworks, analytics strategies, and performance measurement systems to optimize marketing effectiveness and operational efficiency within the Marketing department. Key duties include driving reporting strategy, conducting advanced analytics like attribution modeling, developing predictive models, and ensuring data governance across platforms like Salesforce and Marketo.