Director - Marketing Analytics & Strategy at Sprinklr Inc. - Brazil

Bangalore, karnataka, India -

Full Time

Start Date

Immediate

Expiry Date

30 May, 26

Salary

0.0

Posted On

01 Mar, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Analytics, Strategy, Measurement Capabilities, Team Leadership, Data Definition, Stakeholder Management, Cross-Company Collaboration, Media Mix Modelling, Marketing Attribution, Experimentation, Data Enrichment, Reporting Framework, Financial Planning, Data Quality, Trend Analysis, Efficiency Driving

Industry

Software Development

Description

Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale — across every customer touchpoint. By combining human instinct with the speed and efficiency of AI, Sprinklr helps brands earn trust and loyalty through personalized, seamless, and efficient customer interactions. Sprinklr’s unified platform provides powerful solutions for every customer-facing team — spanning social media management, marketing, advertising, customer feedback, and omnichannel contact center management — enabling enterprises to unify data, break down silos, and act on real-time insights. Today, 1,900+ enterprises and 60% of the Fortune 100 rely on Sprinklr to help them deliver consistent, trusted customer experiences worldwide. Job Description The Marketing Analytics team provides the data, measurement, insights and actionability across Marketing Groups. We solve a multitude of exciting challenges from acquisition to retention, as well as media mix modelling, marketing attribution and experimentation. We are looking for an experienced marketing analytics leader to drive our global marketing efficiency and effectiveness strategy building out our world class measurement capabilities. As the Head of Marketing Analytics, you’ll lead a rapidly growing team, tasked with supporting our marketing leadership team and organisation, to drive measurement and insights that support our business goals. In this role, we’re looking for a strategic thinker who can tackle ambiguous problems, bring definition and clarity to data and measurement for our global marketing activities. You have an analytical mindset and the ability to empathize with the customer. You have exceptional written, visual and verbal communication skills, the ability to manage complex stakeholder environments and a passion for rallying people around a single unified plan. As such, key to this person’s success at Sprinklr will be their ability to drive cross-company collaboration and influence key decisions, supporting internal and external stakeholders to realize a world class marketing strategy. They will be a motivated self-starter with the ability to build and manage global teams when extra resources are required. What You'll Do You will lead and grow a team of marketing data analysts embedded in a Marketing organisation who will support and provide insights and direction to key Marketing partners. Support marketing in the review and redefinition of critical metrics to track the performance of marketing programs. You will support and work with marketing to build a global marketing efficiency and effectiveness strategy and framework spanning media mix modelling, marketing attribution and experimentation Develop a strategy detailing the data enrichment opportunity across our marketing data (1P and 3P) in line with our data governance and ethics standards Work with your marketing partners to establish a robust reporting framework that ties each key area of Marketing to a unified view for the CMO and marketing leadership that powers decision making Provide expert consultation to senior leaders, driving priorities based on a holistic view of marketing, providing the analytics insights that enable them to make informed decisions Partner with Revenue Operations function and the Leadership team to setup goals for Marketing and SDR functions, aligning to the overall company strategy Track attainment of Marketing functional teams against set goals and report to Leadership on potential risks and scope to improve efficiency Work closely with our commercial finance team to ensure accurate financial reporting and ensure insights drive the financial planning cycles Work with Operations and Engineering teams to ensure data quality is maintained and drive trust in the marketing data ecosystem Be a thought leader in new trends in marketing metrics and measurement and for driving effectiveness and efficiency What We're Looking For 10+ years of relevant experience in analytics, consulting, or related quantitative role; 8+ years of data analytics team building and management. Experience of working in hyper-growth and large tech companies (Consumer and SaaS experience ideal). Experience leading and scaling an Analytics capability in a hyper-growth marketing team that is growing rapidly (2-5x) in both team size and spend annually. Knowledge of and experience in measurement, attribution, media mix modelling, uplift testing, user segmentation and creative testing & optimization. Highly numeric with strong communication skills and the ability to communicate highly complex information in clear and simple language. Ability to take ambiguous problems and solve them in a structured, hypothesis-driven, data-supported way. We focus on our mission: Sprinklr was founded in 2009 to solve a big problem: growing enterprise complexity that separated brands from their customers. Our vision was clear: to unify fragmented teams, tools and data — helping large organizations build deeper, more meaningful connections with the people they serve. Today, Sprinklr has a unified, AI-native platform for four product suites: Sprinklr Service, Sprinklr Social, Sprinklr Marketing, and Sprinklr Insights. Sprinklr is here to do three things: Lead a new category of enterprise software that we call Unified-CXM. Empower companies to deliver next generation, unified engagement journeys that reimagine the customer experience. Create a culture of customer obsession, with trust, teamwork, and accountability. We believe in our product: Customers who value exceptional customer experiences have what they need on our single unified platform, built with an operating system approach on a single codebase. That means that everything — and everyone — can work together to service, respond, sell, and market to customers on the channels they prefer. While Unified Customer Experience Management (Unified-CXM) as a category is just getting started, we are well on our way to creating a no-compromise, unified approach to better customer experiences for the world’s leading enterprise brands. We invest in our people: We offer a comprehensive suite of benefits designed to help each member of our team thrive. Sprinklr believes that you should be able to get the type of care you need for your personal well-being when you need it. We offer you and your family voluntary healthcare coverage in countries where applicable. We believe it is important to take time off – it is essential for your mental and physical wellbeing. We provide Sprinklrites with paid time off to recharge and spend time with loved ones. We want to grow our talent with purpose. Our open Mentoring Program is designed to create meaningful connections that support growth and amplify our focus. To learn more about employee benefits by region, click here. To learn more about all-things-Sprinklr, visit our candidate resource hub here. EEO - Our philosophy: Our goal is to ensure every employee feels like they belong and are operating in a collaborative environment. We fervently believe every employee matters and should be respected and heard. We believe we are stronger when we belong because collectively, we’re more innovative, creative, and successful. Sprinklr is proud to be an equal-opportunity workplace and complies with all applicable federal, state, and local fair employment practices laws. We are committed to equal employment opportunity regardless of race, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, and gender identity), age, physical or mental disability, citizenship, past, current, or prospective service in the uniformed services, genetic information, or any other characteristic protected under applicable law. Reasonable accommodations are available upon request during the interview process. To request an accommodation, please work directly with your recruitment coordinator or recruiter. Warning about Recruiting Scams: Please be vigilant for recruiting scams impersonating Sprinklr. Sprinklr will never ask you for money, to pay for equipment, or for unnecessary personal information during the interview process. Sprinklr will also never pay in Bitcoin or send email communications from our executives. Please review the Federal Trade Commission's advice to avoid these types of scams. If you are contacted by someone whom you suspect may not be appropriately representing Sprinklr, please do not engage and block their email or phone number immediately. We’re excited that you’re interested in joining Sprinklr! Please check back frequently to follow up on the progress of your application and continue to update your contact information as appropriate. Here at Sprinklr, we’re on a mission to help every organization on the planet create unified experiences that make customers happier. That customer obsession mirrors our commitment to our own people — to treating them like family, and to sharing a culture that reflects our values. Our goal is to ensure every employee feels like they belong and are operating in a judgment-free zone regardless of gender, race, ethnicity, age, and lifestyle preference, among others. We value and celebrate diversity and fervently believe every employee matters and should be respected and heard. We believe we are stronger when we belong because collectively, we’re more innovative, creative, and successful. Sprinklr is proud to be an equal employment opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. See Sprinklr's EEO Policy and Equal Employment Opportunity is the Law notice. Reasonable accommodations are available upon request during the interview process. To request an accommodation, please work directly with your recruitment coordinator or recruiter.

Responsibilities

This role involves leading and expanding a team of marketing data analysts to support marketing partners by providing insights and direction, and supporting the review and redefinition of critical performance metrics for marketing programs. The director will also develop a global marketing efficiency and effectiveness strategy covering media mix modeling, attribution, and experimentation.