Job no: 545564
Work type: Management (MPP)
Location: Pomona
Categories: MPP, At-Will, Full Time, Marketing/Communications, Telecommute eligible (work onsite as scheduled and/or as requested and telecommute as scheduled)
Type of Appointment: Full-Time, At Will
Job Classification: Management Personnel Plan (MPP II)
Anticipated Hiring Range: $110,004 - $115,008 annually (Commensurate with experience and qualifications)
Benefits Include: (15) Paid Holidays, up to (24) Paid Vacation Days, Comprehensive Health, Dental, and Vision Benefits, CalPERS Pension Plan- Read the CSU’s Comprehensive Benefits Package
Work Hours: Monday - Friday, 8am - 5pm, unless otherwise notified
Recruitment Closing Date: Open until filled
Priority Application Date: February 18, 2025

QUALIFICATIONS:

• Bachelor’s Degree - Marketing or related field
• 5 or more years of progressively responsible experience in marketing, public relations, or communications.
• Experience in developing and managing integrated marketing plans, executing both domestic and international marketing plans, developing and executing a branding strategy, executing formal marketing planning, and developing and managing a marketing communications budget.
• Supervisory experience with a professional staff. A proven track record of developing and supporting employees, with the ability to provide guidance for maximum performance and work satisfaction and effectively manage performance and outcomes.
• Ability to lead traditional and digital marketing campaigns
• Ability to direct, coordinate, and drive significant media interest.
• Ability to make decisions and develop strategy based on data, analytics, best practices, and resources.
• Strong interpersonal skills with the ability to develop productive working relationships with diverse individuals and groups.
• Sound project management skills and ability to plan and organize multiple projects with established budgets, deliverables, and timelines.
• Ability and willingness to travel within and outside of U.S. with valid documents.
• Demonstrated ability to work effectively and collaboratively with internal stakeholders including college, university offices and administrators to ensure the understanding and success of marketing and communications campaigns.

PREFERRED EXPERIENCE:

• Ten years of progressively responsible experience in marketing, public relations, or communications or equivalent combination of education and experience.
• Master’s degree in business, marketing, communications, or related field strongly preferred.
• Demonstrated understanding marketing for a higher education institution.
• Demonstrated understanding of the complexity of marketing to a diverse audience spanning multiple generations and continents.
• Experience in developing alumni engagement and/or customer retention strategies.
• Entrepreneurial minded with a strong sense for growing businesses.
• Demonstrated knowledge and understanding of the nature, dynamics, and issues of higher education, local and international students, and the university segments (such as admission and financial aid)

Continuous Learning and Skill Enhancement for the Marketing Team.

• Supervise and provide direction the unit’s staff to align planning and creative activities with marketing and branding objectives.
• Mange the unit’s staff through determining workload balance, establishing performance goals, performance management, and encouraging the development, retention, and high level of moral within the unit.
• Hire, evaluate, train, grow the staff and ensure proactive performance management. Execute performance reviews and work with the college and university teams on additional HR and budget needs. Ensure that the unit maintains internal and external customer service excellence.
• Manage the development and administration of the unit’s operating budget. Establish financial analysis reports to track expenditures of marketing and communication resources.
• Engage with selecting/managing external vendor(s) to build communication tools, making recommendations for suitable new technologies.
• Lead and serve on search committees for key staff and represent the college on university committees as assigned. Represent the college/university at industry and community events, as assigned.
• Lead high-level projects of the college’s MarCom function and serve as MarCom lead on collaborations with CPP’s StratCom and other university’s offices.
• Serve as CPGE’s liaison with outside agencies and partners that provide marketing and communications and/or strategic support.
• Stay current with literature and recent developments in the ever-changing fields of marketing and email marketing automation, general communications, and digital advertising, including but not limited to display ads, search, and social platforms.
• Pursue continued professional development through involvement in professional organizations and by attending local conferences and training, as needed

Brand Management

• Implement and assess tactics to define and grow dimensions of the CPGE’s brand while ensuring consistency of messaging, cohesive “look and feel”, and identifying opportunities for brand development by communicating key achievements, positive student experiences, etc. through diverse communication channels. Identify and secure opportunities to enhance visibility of CPGE’s brand to regional, national, and international audiences.
• Plan and execute branding strategies to maintain a positive brand presence that is aligned with the university’s brand and strategic priorities for major communication vehicles, including print and digital magazines, earned, and bought media placements, email newsletters, web (including SEO), social media, print and digital signage.
• Develop measures to track brand identity over time, analyzing brand tracking results and adjusting branding strategies.
• Develop and execute short- and long-term marketing communication strategies that reach all key internal and external constituents, and effectively communicate and reinforce the college’s strategy and identity including college and program websites and content. Lead editorial story planning, writing, and editing in college publications and communication channels, media relations, advertising, and marketing.
• Manage all aspects of the college’s marketing and communication strategies for print and digital assets, including, but not limited to website content, social media, email, advertising, digital ads, public relations, events, promotion, and digital marketing efforts. Administer and monitor web tracking software to analyze visitor activity on college websites and online publications.
• Develop market research strategies for CPGE and partner colleges, including identifying target audience and new marketing opportunities. Conduct and manage market research activities, analyze trends and competition to keep abreast of changing markets and other relevant issues for professional education.
• Analyze areas for diversifying portfolio of programs and partners to promote differentiation, scale impact and enrollments, and elevate the college’s visibility. Execute on those with high demand and manageable costs.
• Direct marketing analysis and monitor competitive landscape to ensure differentiated positioning and a competitive advantage of CPGE and its programs.
• Evaluate and implement marketing technology tools that support marketing and communication campaigns in alignment with the college’s and university’s goals.
• Collaborate with academic colleges to develop strategies, content, and programs that align with their marketing and branding efforts. Collaborate with CPP’s Strategic Communications (StratCom) to develop strategies, programs and collaterals that align with the university’s marketing and branding efforts.
• Develop Key Performance Indicators (KPIs) to project the success and impact of marketing/communications initiatives, evaluate outcomes of marketing, communications, and outreach efforts, and utilize data-informed analytics to adapt programs with a focus on continuous improvement.

Leading an Integrated Marketing Strategy for Enrollment

• Develop, design, and deliver a marketing communications strategy that aligns with recruitment and enrollment goals for CPGE’s self-support programs portfolio including web content, digital ads, social media ads, search engine marketing, lead generation, email marketing campaigns, graphics, program sheets, brochures, flyers, video content, PowerPoint presentations and procuring of promotional and print collateral.
• Architect and execute the CPGE’s marketing campaigns focused on lead generation and recruitment for the college’s programs. Manage multi-faceted campaigns to increase student enrollment and yield across college’s academic, continuing education (CEU) and non-credit programs. Prepare and present periodic reports to the CPGE leadership team on enrollment progress, opportunities and challenges.
• Collaborate on development and execution of enrollment strategies to meet or exceed enrollment targets, analyze enrollment data to identify trends, adjust strategies accordingly, and improve conversion rates.
• Oversee the use of social media platforms to enhance strategic communication efforts for marketing and student enrollment growth, including Facebook, LinkedIn, Twitter, WhatsApp, Instagram, YouTube, and others, as needed.
• Develop/oversee customer service support plan that focuses on nurturing leads and taking them from the application through the enrollment process.
• Monitor and access data to evaluate the effectiveness of student recruitment efforts, including social media, marketing, and other emerging technologies that enhance yield with prospective students.
• In collaboration with academic colleges, develop launch strategies for new self-support academic programs and certificates designed to quickly expand awareness to meet or exceed enrollment targets. Collaborate with academic colleges to assist in developing student recruitment plan to diversity student body.
• This category of responsibilities focuses on leading the development, publication, and distribution of all significant internal and external communications in support of the college’s strategic plan. This includes designing a comprehensive internal communications plan, managing internal email communications, producing original written materials for various purposes, leading data collection efforts to inform initiatives, and developing mechanisms to coordinate messaging across the college. Additionally, the position leads the design and content development for the college’s magazine and other marketing reports and oversees media relations activities based on an integrated public relations strategy.
• Oversee the conceptualization, development, publication, and distribution of all significant internal and external communications that support the college’s strategic plan and elevate the college’s reputation and visibility among key audiences, including current and prospective students, faculty, staff, alumni, donors, and prospective donors, elected officials, corporate and community partners, and the media.
• Design and implement a comprehensive internal communications plan aimed at reaching key constituents within the CPGE and the CPP communities. Develop and oversee internal email communications which include periodic dean’s newsletter sent to CPGE’s stakeholders. Develop and institute mechanisms and policies to coordinate all messaging across the college, with a focus on reducing the number of communication-related issues.
• Provide communication support by developing news releases, official statements, feature stories about college’s events, programs, and initiatives and distributing messages on key communication channels.
• Implement the college’s email marketing efforts to develop and periodically send an external e-Newsletter to a database of subscribers.
• Produce original written materials (e.g., speech writing, talking points, FAQs, and other executive communications for major events, articles, etc.), including researching, conducting interviews, fact-checking, and editing. Provide data and write reports as required by the college or other entities.
• Lead data collection efforts to inform college’s initiatives, including, but not limited to leading focus groups, conducting surveys, and other forms of stakeholder engagement.
• Lead content development, design, and production of the college’s magazine in print and digital formats.
• In collaboration with the university’s Strategic Communications (StratCom), oversee media relations activities for the college based on an integrated and measurable public relations strategy.
• Represent CPGE within the CPP marketing and communications community; foster partnership and align objectives with other colleges. Other duties as assigned.
• Represent CPGE and CPP at relevant events to help increase awareness of the college’s visibility and purpose.

Continuous Learning and Skill Enhancement for the Marketing Team.

• Supervise and provide direction the unit’s staff to align planning and creative activities with marketing and branding objectives.
• Mange the unit’s staff through determining workload balance, establishing performance goals, performance management, and encouraging the development, retention, and high level of moral within the unit.
• Hire, evaluate, train, grow the staff and ensure proactive performance management. Execute performance reviews and work with the college and university teams on additional HR and budget needs. Ensure that the unit maintains internal and external customer service excellence.
• Manage the development and administration of the unit’s operating budget. Establish financial analysis reports to track expenditures of marketing and communication resources.
• Engage with selecting/managing external vendor(s) to build communication tools, making recommendations for suitable new technologies.
• Lead and serve on search committees for key staff and represent the college on university committees as assigned. Represent the college/university at industry and community events, as assigned.
• Lead high-level projects of the college’s MarCom function and serve as MarCom lead on collaborations with CPP’s StratCom and other university’s offices.
• Serve as CPGE’s liaison with outside agencies and partners that provide marketing and communications and/or strategic support.
• Stay current with literature and recent developments in the ever-changing fields of marketing and email marketing automation, general communications, and digital advertising, including but not limited to display ads, search, and social platforms.
• Pursue continued professional development through involvement in professional organizations and by attending local conferences and training, as needed.