Director, Marketing GenAI Content Strategy and Advancement Lead at Genentech
San Francisco, California, USA -
Full Time


Start Date

Immediate

Expiry Date

04 Dec, 25

Salary

347500.0

Posted On

05 Sep, 25

Experience

6 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Continuous Improvement, Campaigns, Modeling, Strategy, Optimization, Campaign Development, Suppliers, Market Access

Industry

Marketing/Advertising/Sales

Description
Responsibilities
  • Collaborate with brand marketing to identify opportunities to optimize impact and improve efficiency across content creation and approval.
  • Stay at the forefront of the content innovation and genAI for content landscape, identifying new innovations and sharing actionable insights with internal teams.
  • Identify and implement content product tool enhancements in partnership with functional partners to meet evolving marketing needs.
  • Define business needs, prioritize features, and partner with Product Owners to shape roadmaps and support the development of impactful tools and capabilities.
  • Review and validate products to ensure they align with strategic objectives and are ready for activation. Subsequently, develop robust launch plans, playbooks, and support plans to guide a successful launch.
  • Drive adoption of content products via training, coaching, and the engagement of activation champions, as well as broader upskilling initiatives.
  • Collaborate cross-functionally to ensure seamless integration of content strategies into end-to-end workflows across marketing functions, external agency partners, and channels
  • Lead process and product improvements to drive adoption and scale, partnering with executive leaders (ELs) on change management and training strategies.
  • Set and track KPIs to measure content efficiencies and effectiveness, using insights to iterate and optimize.
  • Continuously explore and assess emerging GenAI for content use cases to drive business impact, collaborating with 1Marketing and technical teams to evaluate feasibility and integrate new capabilities.
  • Continuously engage governance bodies to ensure responsible AI use across 1Marketing
  • Lead initiatives that impact the broader 1Marketing organization and contribute meaningfully to Commercial, Medical, and Government (CMG) outcomes across multiple therapeutic areas.
  • Mobilize and lead fit-for-purpose, flexibly deployed work teams across the CMG network, leveraging domain expertise and content priorities.
  • Operate autonomously, with a bias toward action, aligned with enterprise marketing objectives and content goals.
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