Director, Marketing at Paratek Pharmaceuticals

King of Prussia, Pennsylvania, United States -

Full Time

Start Date

Immediate

Expiry Date

10 Mar, 26

Salary

0.0

Posted On

10 Dec, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing, Brand Management, Campaign Development, Digital Marketing, Market Research, Sales Training, Vendor Management, Cross-Functional Collaboration, Regulatory Compliance, Communication, Presentation Skills, Analytical Skills, Project Management, Budget Management, Healthcare Marketing, Managed Care

Industry

Pharmaceutical Manufacturing

Description

Position Title: Director, Marketing Department: Marketing Reports To: Vice President, Marketing Date: December 2025 ☒ Exempt ☐ Non-Exempt Summary of Position: The Director, Marketing will be the steward of key marketing work-streams, including personal promotional tactics, message evolution, Payor/government marketing, Speaker development, sales training alignment, vendor management, etc. The Director, Marketing will work closely across commercial and non-commercial functions to ensure alignment of core messaging that optimizes the value proposition for Paratek products, specifically, XHANCE. Key responsibilities include: Primary owner of XHANCE brand activities Creation / evolution of branded campaigns and campaign materials for the US market including payor and government Development of clear and succinct approved messaging that resonates with the perceptions and attitudes of HCPs Selection and management of creative agencies to deliver on internally developed priorities Optimization of promotional touchpoints across all personal and non-personal channels (including digital / omni-channel considerations, next best interactions, etc.) Effective collaboration with medical, legal, and regulatory review committee to shepherd promotional materials aligned to brand positioning Partnership with operational, analytical, and IT functions to ensure alignment of content and optimization of HCP resources Setting of KPIs to determine effectiveness of campaigns Collaboration with Market Research to assess and validate positioning, value proposition, and opportunities for brand differentiation, as well as optimize analytical support for the brand Coordinated planning with Sales management, Operations, and Sales Training to ensure optimal execution within the sales organization Work effectively with and across Sales Teams to achieve execution of plan Partnership with Market Access and Trade to ensure branding alignment and coordination of materials across customers Compliant collaboration with Medical Affairs and Field Medical teams Coordination of annual Business Planning process across all indications Development of the annual brand budget process as well as ensuring cross-functional alignment of annual priority setting and budgets Effective alignment to the established corporate and industry compliance guidelines Interactions with field management and representatives to gain market intelligence and gauge efficacy of materials Effective collaboration with Marketing leads on DTP (Direct to Patient) and NPP (Non personal promotion) Candidate Requirements: Emulates Paratek’s Core Values: Purposeful, Passionate, Collaboration and Resourceful Bachelor's degree in science or business discipline; advanced degree preferred 15 or more years of pharmaceutical commercial experience, including relevant experience working on, or with, digital, social media, and non-personal promotion Strong understanding of managed care environment Demonstrated cross-functional knowledge base including but not limited to market research and analytics, market access, medical affairs, field sales, regulatory compliance, and clinical development principles Demonstrated ability to lead initiatives and manage coordination of cross-functional projects in complex matrix environments Demonstrated success working in a cross-functional and cross-geographical team environment Demonstrated effectiveness working on multiple projects simultaneously Effective communication and high-impact presentation skills Additional Information: Travel expectations (%) 20% Technology skills: Microsoft Office, marketing automation software

Responsibilities

The Director, Marketing will oversee key marketing work-streams and ensure alignment of core messaging for Paratek products, particularly XHANCE. Responsibilities include managing brand activities, developing campaigns, collaborating with various teams, and setting KPIs for campaign effectiveness.