ABOUT THIS ROLE

Join AT&T’s Marketing & Growth Organization, the powerhouse generating enduring customer-driven growth, and become a pivotal part of the journey to redefine the future of marketing at AT&T.
We are on the lookout for an exceptional individual who embodies a profound understanding of the marketing discipline from end to end and has a proven track record in spearheading successful change management programs and communications. This is an opportunity to stand at the forefront of marketing innovation, developing the enablers of customer-centric marketing that connects people to greater possibility.
Overall Purpose: Oversee the design, development, and implementation of launch strategies and marketing programs to effectively position products and services within the AT&T portfolio, drive customer engagement, and support sales growth.

KEY ROLES AND RESPONSIBILITIES:

• Develop and Execute Marketing Strategies: Lead the creation and implementation of comprehensive marketing strategies to effectively position products in the market, drive customer engagement, and support sales growth. Develop business cases, sensitivity analyses, scenario planning and competitive response analyses. Provide strategic direction and oversight to execution teams to ensure alignment with business objectives.
• Conduct Market Research and Analysis: Supervise market research activities to understand customer needs, market trends, and competitive landscape. Utilize these insights to inform marketing strategies and product positioning. Guide the team in analyzing market data to develop targeted offers and modify features.
• Create and Manage Marketing Content: Oversee the development and management of marketing collateral, including brochures, product datasheets, case studies, whitepapers, and website content to support product launches and marketing campaigns. Ensure the marketing team produces high-quality and effective content that aligns with the marketing strategy.
• Plan and Implement Go-to-Market Strategies: Direct the design and execution of go-to-market strategies for product launches, including launch planning, coordination, and execution. Ensure alignment with cross-functional teams such as product management, sales, and engineering. Lead the marketing team in executing these plans effectively.
• Monitor and Report on Performance: Track and analyze the performance of marketing campaigns and product launches using key performance indicators (KPIs) and metrics. Prepare regular reports and provide insights to optimize future marketing efforts. Supervise the team in monitoring performance and making data-driven decisions to improve marketing outcomes.
  Job Contribution: Designs and executes strategies that support the overarching philosophy of the organization. Oversees departmental programs and is often hands-on with the design and implementation of applicable strategies. Leads teams of as career-level staff within the organization, and coordinates several cross-functional teams beyond direct report relationship, including agency and 3rd party partners. Responsible for influencing decisions regarding the hiring, firing, disciplinary action, promotional activity, and pay decisions for subordinates.
  Supervisor: Yes
  Education/Experience: Bachelor’s degree (BS/BA) desired. MBA with Marketing, Strategy or Similar Major Preferred, 10+ years of related experience.
  Our Director Marketing Strategy Development earn between $191,400 - $287,200 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.