Director, Media, Greater China at SINGAPORE MARRIOTT TANG PLAZA HOTEL

Xuhui District, Shanghai, China -

Full Time

Start Date

Immediate

Expiry Date

04 Jun, 26

Salary

0.0

Posted On

06 Mar, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Media Strategy, Performance Marketing, Media Planning, Execution, Optimization, Performance Analytics, ROI Maximization, Team Leadership, Governance, Compliance, Agency Management, Budget Management, Digital Demand Generation, Cross-functional Collaboration, Audit, Risk Management

Industry

Hospitality

Description

JOB SUMMARY The Director, Media, Greater China leads all paid media activities across the Greater China region, overseeing a team of 2 media professionals and partnering closely with Global & regional media leaders, and all marketing teams. This role works in close collaboration with global and local media agencies to define and execute full-funnel media strategies that drive business growth, brand impact, and measurable performance outcomes. This role requires a holistic view of the end-to-end customer journey, supported by deep technical expertise in digital demand generation, media planning, execution, optimization, and performance analytics. The Director champions a performance-driven mindset, continuously optimizing media investment to maximize return on investment at global, continent and market levels. In addition, this role is accountable for building a high-performing, well-governed and compliant media organization in Greater China. The Director leads, develops, and inspires the media team while ensuring all media operations, agency partnerships, and budget management activities adhere to Marriott’s internal control, audit, ethics, and compliance standards. CANDIDATE PROFILE • 10+ years of relevant experience as a media professional in a multinational corporation and/or leading media agency. • Deep expertise in the Greater China media ecosystem including platforms, partners, measurement and analytics. • Fluency in English and Chinese. • Proven experience managing agencies, vendors and strategic partners. • Strong people management experience with a track record of developing high-performing teams. • Solid understanding of internal control, audit, compliance and ethics requirements in a multinational environment. CORE WORK ACTIVITIES Media Strategy & Performance • Lead full-funnel media strategy and execution across Greater China. • Champion performance marketing, optimization and measurement rigor. • Manage media budgets and drive ROI across markets. • Collaborate with cross-functional stakeholders and global teams. Team Leadership, Governance & Compliance • Lead and develop a high-performing media team through clear goals and performance management. • Establish strong internal controls over media investment, buying and agency management. • Ensure compliance with ethics, anti-bribery, anti-corruption and company policies. • Act as first line of defense for audit, risk and governance matters. MANAGEMENT COMPETENCIES Leadership • Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace. • Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods. • Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action. • Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values. Managing Execution • Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members. • Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required. • Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed. Building Relationships • Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships. • Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards. • Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential. Generating Talent and Organizational Capability • Organizational Capability - Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit. • Talent Management - Provides guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives. Learning and Applying Professional Expertise • Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others. • Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges. • Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges. o Marketing-The ability to generate a media strategy to positively impact customer relationships and business profitability o Brand Management-The ability to generate media strategies that create brand recognition and differentiation and ultimately have a positive impact on customer relationships and business profitability. o Communications and Media-Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain • Basic Competencies - Fundamental competencies required for accomplishing basic work activities. o Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.). o Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues. o Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences. o Reading Comprehension - Understands written sentences and paragraphs in work related documents. o Writing - Communicates effectively in writing as appropriate for the needs of the audience. Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law. Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.

Responsibilities

The Director leads all paid media activities across Greater China, defining and executing full-funnel media strategies in collaboration with global/local agencies to drive business growth and brand impact. This role is also accountable for building a high-performing, well-governed, and compliant media organization while leading, developing, and inspiring the media team.