Director, Member Engagement

at  Biotechnology Industry Organization

Primary Purpose
Biotechnology Innovation Organization (BIO) is the world’s largest advocacy association representing member companies, state biotechnology groups, academic and research institutions, and related organizations across the United States and in 30+ countries. BIO members are involved in the research and development of innovative healthcare, agricultural, industrial and environmental biotechnology products. BIO also produces the BIO International Convention, the world’s largest gathering of the biotechnology industry, along with industry-leading investor and partnering meetings held around the world.
The primary purpose of this position is to lead BIO membership-related marketing, recruiting, and outreach by creating compelling campaigns that resonate with biotech organizations and showcase BIO’s unparalleled value. The Director, Member Engagement will develop data-driven marketing strategies and tailored content that expands BIO’s membership base and deepens engagement. Goals will be achieved by orchestrating multi-channel marketing campaigns that captivate and convert high-value prospects, cultivating relationships with both established and emerging biotech companies, and analyzing market trends to refine our value proposition and stay ahead of member needs. This role will work collaboratively across BIO departments to understand the evolution and future of biotechnology policy and craft targeted materials and outreach that drives membership engagement and retention. Additionally, the Director will represent BIO at premier industry events, becoming a recognized ambassador for our mission.

Responsibilities

• Create and manage marketing campaigns for member recruitment and retention, utilizing various channels including email, digital and social media, and industry events to target a wide range of member population (e.g. large pharma, small and emerging biotech, service providers and manufacturers, investors).
• Develop and implement an annual membership marketing outreach plan and schedule. Provide timely status updates to leadership on membership activities and marketing campaign performance.
• In consultation with BIO policy, science, and advocacy departments, stay informed on policy activity and biotechnology industry trends that are relevant to current members and potential member companies. Develop fresh and thoughtful industry-specific content based on these conversations.
• Staying abreast of marketing and industry trends, identify and advise on new avenues for member engagement (i.e. social platforms, advertising opportunities, BIO website updates, etc.).
• Develop, implement, and maintain annual renewal correspondence and follow-up cadence to optimize renewal outcomes for different tiers and types of member organizations.
• Engage directly and independently with members and prospective members, providing timely responses to questions and inquiries about membership benefits and value proposition.
• Support senior leadership on membership-related activities and outreach, including developing messaging, coordinating presentation content, and organizing follow-up materials.
• Utilize Marketo and other email resources to engage with current/potential members regularly and track reach and effectiveness of marketing campaigns.
• Oversee in-person and virtual membership marketing activities at BIO and non-BIO events, including managing booth presence and marketing collateral.
• Accurately track relevant department expenses and create budget projections, including reporting, year-over-year comparisons, and forecasting.
• Participate in and support new member orientation process, including regular review and refinement of orientation materials. Serve as primary backup for new member orientation.

Required Background and skills

• Bachelor’s degree required; Master’s degree in Marketing, Business, or related field preferred.
• 7+ years related professional experience in membership marketing, B2B marketing, or account management, preferably in the life sciences/pharmaceutical/biotechnology industry.
• Experience in developing and executing marketing strategies for corporate audiences.
• Knowledge of the biotech and pharmaceutical industry, including key players and current trends.
• Proficiency with association management system (AMS) and customer relationship management (CRM) software. Experience with Salesforce/Fonteva and/or Marketo a plus.
• Strong skills in data analysis and reporting to measure the effectiveness of marketing campaigns and membership initiatives.
• Knowledge of LinkedIn and other social media marketing capabilities for B2B audiences.
• Proficiency in Microsoft Office suite and experience with marketing automation tools.
• Excellent project management skills with the ability to prioritize and manage multiple time-sensitive initiatives in a fast-paced setting.
• Outstanding interpersonal skills, strong written and oral communication skills, and capacity to work both independently and collaboratively.
• Proactive, self-starter mentality with the ability to create positive, working relationships with colleagues, BIO members, and external constituents.
• High level of professionalism dealing with senior corporate leaders and executives.
• Commitment to staying current with membership marketing trends and best practices in association management.

BIO is an equal opportunity employer. BIO does not discriminate in employment with regard to race, color, religion, national origin, citizenship status, ancestry, age, sex (including sexual harassment), sexual orientation, marital status, physical or mental disability, military status or unfavorable discharge from military service or any other characteristic protected by law

• Create and manage marketing campaigns for member recruitment and retention, utilizing various channels including email, digital and social media, and industry events to target a wide range of member population (e.g. large pharma, small and emerging biotech, service providers and manufacturers, investors).
• Develop and implement an annual membership marketing outreach plan and schedule. Provide timely status updates to leadership on membership activities and marketing campaign performance.
• In consultation with BIO policy, science, and advocacy departments, stay informed on policy activity and biotechnology industry trends that are relevant to current members and potential member companies. Develop fresh and thoughtful industry-specific content based on these conversations.
• Staying abreast of marketing and industry trends, identify and advise on new avenues for member engagement (i.e. social platforms, advertising opportunities, BIO website updates, etc.).
• Develop, implement, and maintain annual renewal correspondence and follow-up cadence to optimize renewal outcomes for different tiers and types of member organizations.
• Engage directly and independently with members and prospective members, providing timely responses to questions and inquiries about membership benefits and value proposition.
• Support senior leadership on membership-related activities and outreach, including developing messaging, coordinating presentation content, and organizing follow-up materials.
• Utilize Marketo and other email resources to engage with current/potential members regularly and track reach and effectiveness of marketing campaigns.
• Oversee in-person and virtual membership marketing activities at BIO and non-BIO events, including managing booth presence and marketing collateral.
• Accurately track relevant department expenses and create budget projections, including reporting, year-over-year comparisons, and forecasting.
• Participate in and support new member orientation process, including regular review and refinement of orientation materials. Serve as primary backup for new member orientation