Director, Membership Growth & Retention at Oura

Washington, District of Columbia, United States -

Full Time

Start Date

Immediate

Expiry Date

21 Jan, 26

Salary

206000.0

Posted On

23 Oct, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Analytical Skills, Strategic Thinking, Data Analysis, Membership Growth, Retention Strategies, Cross-Functional Leadership, Communication Skills, Business Operations, Lifecycle Programs, Segmentation, Personalization, Experimentation, Forecasting, Engagement, Consumer Health, Subscription Models

Industry

Wellness and Fitness Services

Description

Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped 2.5 million people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles. Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office. We are seeking a highly analytical, strategic, and action-oriented leader to serve as the Director, Membership Growth and Retention. This person will be the strategic lead for Oura’s Membership business, driving its growth and evolution, and exploring new levers to scale and monetize sustainably. You will partner closely with executives and senior leaders across several Oura teams to ensure Oura’s Membership remains a durable, flexible platform that deepens engagement, grows lifetime value, and scales with both enterprise and consumer demand. This leader will be equally comfortable shaping strategy at the executive level, diving deep into data to uncover insights that guide decisions, and working hands-on with teams to execute. Success requires exceptional analytical curiosity, strong business judgment, and the ability to translate insights into action. You must be able to connect the dots across complex systems and lead through ambiguity in a fast-paced, global environment. Location: U.S Remote, East Coast Preferred What you will do: Shape membership strategy: Define and evolve Oura’s membership business model across pricing, packaging, add-ons, channels, and geographies, balancing simplicity with future flexibility. Drive LTV growth: Develop strategies that deliver compounding value over time through retention-first initiatives, monetization levers, and member-centric programs. Lifecycle retention strategy: Guide lifecycle retention programs that strengthen engagement and reduce churn, aligning them tightly with broader membership goals. Operationalize business design: Translate business objectives into scalable membership programs such as loyalty, bundles, and international expansion. Forecast and optimize: In partnership with finance, build frameworks for forecasting and measuring membership health (activation, engagement, retention, churn, and lifetime value) and use those insights to guide strategy and resource allocation. Segmentation and personalization: Champion data-driven segmentation and help design personalized member journeys that increase relevance, satisfaction, and long-term value. Experimentation and test-and-learn: Drive a test-and-learn mindset across packaging, engagement, and retention programs, establishing clear success metrics and learning loops. Translate data into strategy and action: Partner with data and analytics teams to frame the right questions, uncover insights about acquisition, retention, and engagement, and translate those insights into clear business recommendations. Cross-functional leadership: Partner across Product, Engineering, Marketing, and Commercial to ensure the membership roadmap is delivered with clarity, alignment, and measurable impact. Influence at the highest levels: Act as a visible leader across Oura, shaping the membership narrative and strategy at the executive and board level. We would love to have you on our team if you have: 12+ years of experience in strategy, business operations, or subscription/membership leadership roles. Proven ability to design and evolve scalable subscription or membership models, ideally within consumer health, wellness, fitness, or adjacent categories. Deep analytical fluency, experienced in translating data into insight and insight into action. Strong experience developing and executing lifecycle retention programs — driving engagement, winback, and loyalty through targeted interventions and cross-functional alignment. Comfortable defining metrics, working with data teams, and building frameworks for forecasting, segmentation, and retention analysis. Track record of improving retention, engagement, and LTV through data-informed experimentation, personalization, and lifecycle strategies. Strong cross-functional influence; skilled at navigating senior stakeholders and aligning teams across disciplines. Thrives in fast-paced, global environments and brings clarity in ambiguous situations. Excellent communicator and storyteller — capable of distilling complex data and strategic context for executives and boards. At Oura, we care about you and your well-being. Everyone here at Oura has a ring of their own and we are continually looking to improve employee health. What we offer: Competitive salary and equity packages Health, dental, vision insurance, and mental health resources An Oura Ring of your own plus employee discounts for friends & family 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off Paid sick leave and parental leave Oura takes a market-based approach to pay, which may vary depending on your location. US locations are categorized into tiers based on a cost of labor index for that geographic area. While most offers will be closer to the starting range, successful candidates' pay will be determined based on job-related skills, experience, qualifications, work location, internal peer equity, and market conditions. These ranges may be modified in the future. Region 1 $165,000-$206,000 Region 2 $156,000-$195,000 Region 3 $143,000-$179,000 A recruiter can determine your zones/tiers based on your US location. We are not considering candidates residing in the following states: Alaska (AK), Delaware (DE), Iowa (IA), Mississippi (MS), Missouri (MO), Nebraska (NE), South Dakota (SD), Vermont (VT), West Virginia (WV), and Wisconsin (WI) Oura is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. Individuals seeking employment at Oura are considered without regard to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. We will not tolerate discrimination or harassment based on any of these characteristics. We will work to ensure individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Disclaimer: Beware of fake job offers! We’ve been alerted to scammers posing as ŌURA recruiters, especially for remote roles. Please note: Our jobs are listed only on the ŌURA Careers page and trusted job boards. We will never ask for personal information like ID or payment for equipment upfront. Official offers are sent through Docusign after a verbal offer, not via text or email. Stay cautious and protect your personal details. To all recruitment agencies: Oura does not accept agency resumes. Please do not forward resumes to our jobs alias, Oura employees, or any other organization's location. Oura is not responsible for any fees related to unsolicited resumes.

Responsibilities

The Director, Membership Growth and Retention will shape the membership strategy and drive growth through retention-first initiatives and monetization levers. This role involves operationalizing business design and translating insights into actionable strategies.