Director, Membership Strategy at BTC Inc

Nashville, Tennessee, United States -

Full Time

Start Date

Immediate

Expiry Date

13 Mar, 26

Salary

0.0

Posted On

13 Dec, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Membership Strategy, Member Experience, Platform Leadership, Pricing, Packaging, Member Engagement, Cross-Functional Leadership, Data Analysis, Community Building, Revenue Operations, Event Management, Market Feedback, Strategic Vision, Bitcoin Knowledge, Economics, Communication

Industry

Media Production

Description

The Role We are hiring a senior membership and platform leader to architect and run our institutional membership offering, unifying our media, events, and enterprise products into a single, indispensable experience for our audiences. In this role, you will own the design and evolution of a bundled membership model that shifts BTC Inc. from transactional, event-driven revenue to recurring, multi-budget relationships. You will define the membership architecture, design the member experience end-to-end, standardize bundles and value delivery, and ensure that our distinct business lines ship as one cohesive product. We are looking for a leader who can move fast, ship early, learn from the market, and iterate quickly. This role is ideal for a systems thinker who has built or significantly shaped membership-driven businesses in trade associations, research firms, executive networks, or multi-product media/events bundles. You're comfortable turning strategic vision into pricing, packaging, and member journeys. You thrive in ambiguity, prefer clear frameworks, and balance near-term revenue with long-term member value. The Work Platform & Membership Architecture Design and maintain the blueprint for BTC Inc.'s institutional membership (tiers, benefits, credits, constraints) Bundle events, media, education, research, and advisory into coherent membership offerings that feel like one product Set clear rules for what is bundled vs. sold à la carte and translate the strategy into concrete benefits and utilization targets RevOps, Pricing & GTM Own membership pricing and packaging, including list prices, discount guardrails, and upgrade paths across tiers Partner with RevOps, Sales, and Finance on quoting, approvals, compensation, and rules of engagement so memberships are the default motion Build and refine plays, talk tracks, and collateral to move existing sponsors and advertisers into the membership model Member Experience & Outcomes Define the end-to-end member journey from sale through onboarding, activation, engagement, and renewal across all business lines Create programming that drives ongoing member engagement—peer networking, working groups, exclusive briefings, and executive connections Stand up simple playbooks and metrics for utilization, engagement, and QBRs—and use them to drive retention and expansion Own member success: ensure members see tangible ROI from both the product bundle and the community, and identify gaps that increase stickiness Strategy & Cross-Functional Leadership Act as the internal owner of the institutional membership thesis and roadmap, informed by market feedback and performance data Align Sales, Events, Media, and Education leaders around clear priorities, constraints, and success metrics Provide regular, simple reporting on platform health (ARR, NRR, utilization, engagement) and recommend tradeoffs between short-term revenue and long-term moat Your Experience The ideal candidate has built or scaled a membership business where the value is a mix of content, access, events, and community—not just a software product. 8+ years in membership strategy, member experience, or platform roles—ideally within industry associations, trade groups, executive networks, research/advisory firms, membership-driven media, or institutional events businesses You've designed tiered membership models from scratch or significantly evolved existing ones, and you understand how to structure benefits that justify premium pricing ($50K+ annually) Experience creating and operating member programming—peer communities, working groups, executive forums, or similar engagement mechanisms that drive retention beyond the core product Proven ability to design pricing and packaging that aligns member value, cost to serve, and sales motion across multiple product lines Comfortable building and iterating on offerings using data from pilots, renewals, win/loss analysis, and member feedback Strong grasp of membership economics: ARR, NRR, cohort retention, utilization rates, and how they influence roadmap and resource allocation Track record of partnering closely with Sales, Finance, Events, and Marketing on GTM design, compensation, and rules of engagement Demonstrated success leading cross-functional initiatives where you don't own all the resources—you influence through clarity, frameworks, and trust Comfortable owning a 0→1 or 1→N initiative with imperfect inputs, evolving constraints, and clear accountability for outcomes Bias toward structured thinking, clear communication, and simple, measurable definitions of success Strong familiarity with Bitcoin, capital markets, and/or institutional finance required; deep conviction in Bitcoin's role in corporate treasury strategy preferred Bonus: Experience with ASAE, association management, or membership certification programs. Background in policy, regulatory affairs, or industry advocacy. Additional Benefits Unlimited Vacation Company MacBook Health, Dental, and Vision Remote First / Your Schedule 100% Paid Life Insurance and Disability Work alongside a talented, fast-paced team solving complex problems The opportunity to connect and network with Bitcoin industry leaders

Responsibilities

The Director of Membership Strategy will design and maintain the institutional membership architecture, ensuring a cohesive member experience across various products. This role also involves defining pricing and packaging strategies while driving member engagement and retention.