YOUR KEY RESPONSIBILITIES WILL INCLUDE:

• Lead the portfolio and innovation pipeline strategy, development and deployment for the Modern Oral category, ensuring competitiveness both short-term and long-term
• Define portfolio, range and pipeline role & strategy aligned to the growth agenda
• Lead the development, planning and deployment of the portfolio in the annual cycle plan
• Future-proof innovation and portfolio for Modern Oral (Nicotine and Beyond) – opportunities for M&A, SR&D devt in pouches, consumables and other formats
• Partner with SR&D, Global Modern Oral portfolio team and US & Global Business Development team to develop the portfolio & ensure alignment in Category goals
• Ensure a commercially viable pipeline of innovations that meets the regulatory requirements e.g. PMTA, MRTPA etc
• Ensure products developed/ acquired meets our high standards of quality and product delivery
• Develop the go-to-market strategy to bring our best-in-class products to our Adult Nicotine Consumers
• Own and drive the end-to-end NPI (new product introduction) life cycle. This includes the launch strategy, campaign development & marketing mix, channel and retail execution, business case management and commercial delivery
• Partner with the trade, growth management and performance team to deliver an optimized, integrated channel mix & state prioritization (Archetypes) to maximise impact & efficacy at retail
• Strategic Project Management (brief, develop, deploy, track etc) and collaboration with external / cross-functional partners (innovation agencies, creative agencies, activation agencies) to deliver the required plan
• Deliver the commercial agenda, and maximise return on investments:
• Evaluate the Modern Oral business model, proposing areas of optimization to ultimately drive a sustainable growth model
• Drive growth marketing- ensuring all investment levers are dynamic and optimized to yield intended results with the right plans, interventions and contingencies
• Collaborate with marketing finance to develop business cases for new/ strategic investments and ensure accountable performance tracking and PIRs are met
• Partner with I&F team (US & Global) to deliver an insights-backed plan
• Understand our consumers’ adoption curve, drivers, pain points, competitive landscape
• Right size market opportunities (market sizing, opportunity mapping, growth/ gap management)
• Identify consumer learning gaps and research plans to generate consumer insights that feed into the brand, portfolio, commercial development process
• Work closely with legal and regulatory teams to deliver all required elements, and meet our Responsible Marketing Standards/ Framework in all marketing initiatives
• Play an active role in leading the Velo team (currently 3- Senior Managers & Lead Managers)- with a focus on development, culture enhancing and capability building initiatives. Create a trusting relationship, setting clear expectations and providing regular feedback and coaching.
• Foster a culture of innovation, collaboration and driving accountability as brand lead across key stakeholders & multiple functions- internally and externally.
• Help G37 Manager succeed by supporting areas such as cross functional collaboration, global team alignment, leadership team meetings and other governance meetings narrative prep as well as creating a cohesive and positive innovation team culture.

At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

• Global Top Employer with 53,000 British American Tobacco employees across more than 180 markets
• Great Place to Work Certified
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in four strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companie