Director, New Business Development & Franchise Marketing, South Korea at NBCUniversal

Seoul, , South Korea -

Full Time

Start Date

Immediate

Expiry Date

17 Jun, 26

Salary

0.0

Posted On

19 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

New Business Development, Franchise Strategy, Strategic Planning, Brand Marketing, Retail Marketing, Business Model Innovation, Cross-Divisional Collaboration, Licensee Management, Data Analysis, Presentation Skills, Stakeholder Management, Negotiation, Consumer Products, Digital Strategy, Event Management, Korean Language Proficiency

Industry

Entertainment Providers

Description

Company DescriptionNBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.At Universal Products & Experiences (UP&E), we don’t just create products—we create a universe that fans can hold in their hands, wear, play, read, and experience every day. From Jurassic World’s roaring adventures to the playful charm of Minions and the timeless wonder of Back to the Future, we transform stories into unforgettable moments that spark joy across the globe.UP&E has grown rapidly while keeping the energy, agility, and inventive spirit of a start‑up. Our mission is bold: to take imagination beyond the screen and into the real world through innovative products, immersive retail moments, and extraordinary theme park destinations. We bring both Universal-owned and third‑party worlds to life across expansive theme park destinations, e‑commerce platforms, live entertainment venues, and global retail partnerships—fueling fandom everywhere it lives. Whether it's iconic toys, fashion collaborations, books, collectibles, lifestyle products, or cutting‑edge video games, we work with world‑class licensees and creators to make our universe tangible.Here, creativity meets technology, and strategy meets storytelling. We connect design, commercial excellence, and fan passion to deliver experiences that millions cherish—inside the parks and far beyond them. As part of Universal Destinations & Experiences, you’ll join a global team that thrives on collaboration, imagination, and the power of culture‑shaping ideas. Your work will inspire fans, uplift communities, and leave a lasting mark on entertainment history.We believe in a workplace where every voice matters, every perspective is valued, and every colleague can shine. That’s how we strive to be an employer of choice for talent and a partner of choice for retailers, licensees, and creators who share our passion for world‑class storytelling. If you’re ready to bring imagination to life and create moments that resonate worldwide—your next adventure starts here.Join us and help create moments that matter. https://www.universalproductsexperiences.comJob DescriptionSummary:Universal Product & Experiences’ New Business Development & Franchise Strategy team drives the global vision and strategic development and execution of new business, franchise strategy, and marketing plans to cultivate brand growth and drive revenue throughout the franchise ecosystem. We are a high-performing team of makers, thinkers, leaders and rebels whose passion is to ignite ideas every day, in a culture that celebrates creativity, fresh thinking, executional excellence and each other.The Director, Business Development & Franchise Strategy is responsible for leading the growth and development of NBCUniversal properties into global franchises. Key functions include long term strategic planning for priority IP, ideation and execution of new business models, and creation of innovative marketing plans that maximize NBCU IP cross-company, ensure long-term success, and ultimately drive revenue and brand value for NBCUniversal. Reports directly to Managing Director, UP&E Korea.Responsibilities include:New Business Development & Franchise StrategyDevelop strategic Korea business plans for new business (Retail, Gaming, Experience, and digital) franchises and guide implementation to drive CP revenue and build brands.Partner with Category/Product development team planning considering lifecycle, revenue potential, portfolio fit and long-term propositionDefine brand portfolio strategy while working to identify new opportunities across key demographics and platformsLead development of bridge content and digital/social strategies to manage lifecycle for franchiseServe as a thought leader to drive innovation with new business models, unique partnership and first of its kind go to market strategiesOversee the analysis and tracking of relevant metrics to support business case modelling and scenariosDevelop and execute territory specific franchise marketing activations, to support UP&E while creating demand value and awarenessDevelop cross-divisional symphony programs (both marketing and PR) with other NBC Universal business units.Partner with Franchise Management (Global and Regional) to guide implementation of franchise strategies and local needsInspire licensee and retailers through engaging brand and retail presentationsAttend top-tier retail and licensee meetings (i.e. master toy partner) in region, to share brand and retail plansPlan screenings for licensees and retailers as requiredManage location & experience-based activations in marketsResponsible for overseeing presentation support and coordination of all events in region (summits, KPM’s, trade shows,) from conceptualisation to executionCollaborate with global events team to secure required event assets via the events tool kit, including invitation templates, banners, etc. Work with global marketing team to secure required presentationsThe responsibilities associated with this position are not limited to the above description and may be modified at any time by the Company.QualificationsBasic Requirements: Proven and successful background in Brand Marketing & Management. Media & Entertainment experience a plusExcellent strategic planning, analytics and brand development skillsExperience in translating qualitative/quantitative data into insights that tell stories to a variety of audiencesGreat ability to interact with senior leadership and key stakeholdersNative Korean speaker, with excellent written, verbal, listening and presentation skills in EnglishStrong communication and interpersonal skills, highly collaborative working styleDeep knowledge of retail business including retail marketing tactics, promotional partners/packaged goods and consumer productsRelationship builderDesired Characteristics: Results driven – own the numbers, be invested and be hungry to grow the business with solid analytical/financial skillsHighly motivated, self-starting individualGood communicator – honest, transparent, and flexible depending on the audience. The ability to influence stakeholders.Highly adaptable to change and stay resilient in a fast-paced and continuously evolving environment Global brand and/or relevant business development experience in Korea local marketPassionate about content and productsProven ability to pitch various partners with strong negotiation skillsExperience of working in an international environment will be preferredAdditional InformationAs part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected]. Business Segment: Universal Products & Experiences

Responsibilities

This role is responsible for leading the growth and development of NBCUniversal properties into global franchises by developing strategic Korea business plans for new business ventures and guiding implementation to drive revenue and build brands. Key functions include long-term strategic planning for priority Intellectual Property (IP), ideation of new business models, and creation of innovative marketing plans to maximize IP value across the company.