Hi, we’re Brigit! A holistic financial health company helping everyday Americans build a brighter financial future. With a business model that is aligned with our customers, we create transparent, fair, and simple financial products that put money back in the hands of our members, help them spend wisely, avoid unfair fees and build their credit quickly. If autonomy, ownership, and having meaningful input at the company you work for is important to you, come join our growing team!

Brigit is doing innovative and exciting work, but don’t just take our word for it, our work is being recognized by others:

• Built In’s 2025 Best Places to Work For In New York City
• Built In’s 2024 & 2025 Best Startups to Work For In the U.S.
• Built In’s 2023 - 2025 Best Startups to Work For In New York City
• Fast Company’s Most Innovative Companies of 2022
• Business Insider’s Most Promising Consumer Startups 2022
• Forbes Fintech 50 2022

ROLE OVERVIEW:

We are seeking a strategic and hands-on Director of Analytics to lead a team of analysts and work directly with stakeholders on user acquisition, engagement, reactivation, and retention. This person will own the analytics roadmap and have a large influence on the product roadmap for user acquisition, lifecycle optimization, and core product adoption. You will partner closely with Product, Engineering, Growth Marketing, CRM, and Finance to drive data-informed decisions and scalable growth strategies.
You’ll build and lead a high-performing team of analysts, champion a culture of experimentation, and design frameworks that help the company understand and improve user behavior across the funnel.

WHAT YOU’LL BE DOING:

• Drive the strategic vision for data and measurement across user acquisition, onboarding, engagement, retention, monetization, and churn.
• Lead and scale the analytics function across the Marketing, Growth, and Membership verticals.
• Coach a team of analysts to develop frameworks, deliver data-driven insights, and influence decision-making.
• Develop and standardize our experimentation framework for junior team members to leverage.
• Provide actionable insights into what drives user behavior and how to influence it.
• Translate complex data into clear business narratives and recommendations.
• Define and evolve KPIs and metric hierarchies across the user journey.
• Improve the analytics and reporting layers to improve efficiency and consistency across the data and analytics team.
• Establish best practices for instrumentation, event taxonomy, and data quality.
• Partner cross-functionally with Product, Engineering, Growth, Marketing, and Lifecycle teams to inform roadmap, prioritize testing, and shape go-to-market strategies.
• Interface with Finance and Executive teams to support forecasting, cohort analysis, and board-level reporting.
• Improve collaboration within your team and the broader data organization.