Job Title: Director of Audience Development & Marketing
Department: Marketing & Communications
Reports To: VP of Marketing & Communications
Designation: Full-Time / Exempt
Salary: $85,000 - $100,000
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Start Date: September 2025
Work Model: Hybrid / Majority in-person

POSITION SUMMARY

L’Alliance New York is seeking an experienced, highly organized, and versatile Director of Audience Development & Marketing. The person in this role will be a strategic, data-driven and financially savvy leader responsible for driving audience growth, deepening engagement, and ensuring our marketing efforts effectively reach and convert our target segments. Reporting to the VP of Marketing & Communications, this role combines high-level strategy with hands-on oversight of campaign execution, and plays a pivotal part in expanding the reach and impact of L’Alliance New York’s programs.
The Director will serve as the lead architect of our content strategy, ensuring that messaging is consistent, compelling, and aligned with institutional goals. This position directly oversees the Social Media Coordinator and collaborates closely with the Senior Manager of Marketing Operations, Director of Public Relations & Editorial, and the Design Team. This position requires a creative, analytical thinker with a superior eye for detail who thrives in a fast-paced, high-output cultural organization.

BOX OFFICE STRATEGY & OVERSIGHT

• Oversee and support the Box Office Manager to ensure smooth day-to-day operations and high-quality customer service.
• Develop and implement pricing strategies to maximize revenue while balancing accessibility and audience growth.
• Monitor ticket sales and box office performance, working with the Box Office Manager to deliver regular financial reports and updates against revenue goals.
• Collaborate with Programming and Finance teams to align ticketing strategies with organizational priorities and audience development objectives.
• Analyze sales patterns and audience behavior to inform marketing campaigns, promotions, and dynamic pricing opportunities.

Team Leadership & Oversight

• Supervise and mentor the Social Media Coordinator and other marketing team members, providing guidance, professional development, and performance feedback.
• Foster a collaborative environment within the Marketing & Communications team
• Communicate clearly, effectively, and collaboratively with the entire Marketing & Communications team and other departments to ensure marketing materials are executed efficiently, with minimal miscommunication or unnecessary revisions.

The job description above is not an exhaustive list of duties. The person in this role will be expected to perform different tasks as necessitated by the role and the overall business objectives of L’Alliance New York.

EXPERIENCE & QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, or related field preferred.
• 6–8 years of progressively responsible marketing experience, preferably in the NYC arts, cultural, or education sector.
• Proven track record of audience development, segmentation, and multi-channel campaign management.
• Extensive experience in a wide range of marketing strategies, including digital, email, social, print, and out-of-home (OOH).
• Strong project management skills, with experience managing a complex marketing calendar with competing priorities.
• Expertise in email marketing, social media strategy, and content creation best practices.
• Proficient in analytics tools (Google Analytics, email reporting platforms, social insights).
• Strong leadership skills with a clear communication style and proven experience managing and mentoring direct reports, including conflict resolution.
• Exceptional copywriting and editing skills with a keen eye for style, branding, and detail.
• Knowledge of emerging marketing technologies, including AI tools, with the ability to assess and recommend innovative applications for audience growth and engagement.
• Ability to work independently and collaboratively with cross-functional teams.
• Familiarity with email platforms, CMS, and collaborative tools (Google Workspace, Asana, WordPress, MailChimp, etc.).
• Must be able to work on select evenings and weekends at L’Alliance New York events in Manhattan and Montclair, NJ.
• Primary or bilingual fluency in English required; French language proficiency a strong plus.
• Passion for French and francophone culture highly desirable.

This role might be a great fit if you:

• Thrive at the intersection of creativity and data, able to dream up bold ideas and then measure their impact.
• Have a knack for seeing both the big picture and the small details—and know when each matters most.
• Are energized by collaboration and enjoy bringing together diverse voices and perspectives.
• Balance a strategic mind with a “get it done” attitude, moving projects forward efficiently and effectively.
• Stay calm under pressure, juggling multiple deadlines without sacrificing quality.
• Are curious, adaptable, and quick to learn new tools, platforms, or strategies.
• Take pride in mentoring and developing team members to reach their fullest potential.
• Care deeply about the arts, culture, and education—and are excited to connect people to these experiences.
• Are self-motivated with an entrepreneurial spirit, detail-oriented, and thrive working in a collaborative, mission-driven environment.
• Are passionate about culture, language, education, and storytelling