Director of Brand Marketing - Club Pilates at Xponential Fitness Llc

Irvine, California, United States -

Full Time

Start Date

Immediate

Expiry Date

02 Jul, 26

Salary

135000.0

Posted On

03 Apr, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand marketing, Franchise marketing, Strategic planning, Lead generation, Revenue growth, Marketing campaigns, Data-driven marketing, Marketing automation, Public relations, Community engagement, Performance analysis, Stakeholder management, Brand positioning, CRM, Paid media, Team leadership

Industry

Wellness and Fitness Services

Description

Job Title: Director of Brand Marketing - Club Pilates Salary Range: $110,000 - $135,000 USD per year Reports To: Vice President of Brand Franchise Marketing - Club Pilates Work Schedule: Monday - Thursday in office, Fridays WFH Who We Are Xponential Fitness, LLC (NYSE: XPOF) is a leading global franchisor of health and wellness brands. Through its mission to make boutique health and wellness experiences accessible to everyone, the Company operates a diversified platform of five brands spanning across verticals including Pilates, barre, stretching, strength-training, and yoga. In partnership with its franchisees, Xponential brands offer energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations across 49 U.S. states, Puerto Rico, and 30 countries globally. Xponential’s portfolio of brands includes Club Pilates, the largest Pilates brand in the United States; StretchLab, a concept offering one-on-one and group stretching services; YogaSix, one of the largest franchised yoga brands in the United States; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements, and one of the largest Barre brand in the United States; and BFT, a functional training and strength-based program. Summary The Director of Brand Marketing will serve as a key leader in developing and executing brand marketing strategy across franchise-owned studios. This is a highly visible, hands-on leadership role that blends strategic planning with day-to-day execution to drive brand awareness, lead generation, and revenue growth. This role partners closely with the Xponential Fitness Marketing Center of Excellence (COE), brand leadership, cross-functional teams, and external agencies to deliver fully integrated, data-driven marketing campaigns across national, regional, and local markets. The Director of Brand Marketing ensures brand consistency, campaign excellence, and measurable business impact across all channels Responsibilities * Partner with the Brand President and brand marketing team to refine and execute the overall brand marketing strategy. * Collaborate closely with the centralized Marketing COE to develop fully integrated, multi-channel marketing campaigns across lead generation, branding, and retention initiatives. * Lead the development and execution of high-quality marketing campaigns across national, regional, and local markets. * Oversee and guide studio marketing programs, including advertising, promotions, PR, events, sponsorships, in-studio collateral, and customer-facing experiences. * Drive marketing initiatives that generate leads, sales, and revenue through strong brand positioning, differentiated offerings, community engagement, and in-studio activations. * Leverage marketing automation platforms and support franchisee marketing operations through scalable tools, systems, and best practices. * Monitor, measure, and analyze campaign performance and ROI; translate insights into continuous improvement and optimization. * Enhance internal marketing processes, systems, training, and communications to ensure alignment across brand leadership, internal teams, and local studio operators. * Partner with studio owners and managers to develop and support hyper-local marketing strategies that drive awareness, traffic, and consistent brand messaging. * Provide strategic input into community marketing and social media efforts to increase brand engagement and reach. * Deliver brand and marketing training to franchisees and studio teams, ensuring brand consistency and integrity across all locations. * Collaborate with external PR agencies and partners to develop and execute proactive public relations strategies. * Oversee the strategy and execution of partnership marketing materials and new business presentations, ensuring processes are efficient, scalable, and on-brand. Qualifications * Bachelor's degree in Marketing, Business, or related field * 5-10+ years in brand/franchise marketing with proven revenue impact. * Strong understanding of local store marketing, demand generation, and full-funnel member journeys (lead → intro offer → member → retention/reactivation). * Experience coaching non-marketers (owners/GMs/front-desk) to execute playbooks and follow lead management processes. * Comfortable with marketing and sales technology (CRM, marketing automation, paid media platforms, reporting dashboards). * Data-driven mindset with the ability to translate performance metrics into clear, actionable recommendations. * Excellent communication and presentation skills; able to influence and build trust with franchisees, cross-functional partners, and key stakeholder Benefits * Comprehensive Medical, Dental and Vision benefits * Opportunities for additional bonuses * Cell Phone Allowance * 401k plan with 4% company match * Complimentary corporate memberships to XPLUS and XPASS * Discounts up to 30% on retail brand merchandise * On Campus Amenities: Reborn Coffee Shop, Hangar 24, Mini Putting Green, Basketball Court, Bird Sanctuary, Car Washing Services (M/W), Dry Cleaning Services Xponential Fitness LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or expression, or any other characteristic protected by federal, state, or local laws.

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Responsibilities

The Director of Brand Marketing will lead the development and execution of brand marketing strategies to drive awareness, lead generation, and revenue growth across franchise studios. This role involves collaborating with cross-functional teams and franchisees to deliver integrated, data-driven campaigns while ensuring brand consistency.