Director of Brand & Marketing Communications at Treasure Coast Hospice

Stuart, Florida, United States -

Full Time

Start Date

Immediate

Expiry Date

29 Apr, 26

Salary

0.0

Posted On

30 Jan, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Governance, Digital Presence, Marketing Strategy, Communications, Content Development, SEO, Analytics, Vendor Management, Healthcare Marketing, Public Relations, Messaging Frameworks, User Experience, Compliance, Data Analysis, Collaboration, Leadership

Industry

Hospitals and Health Care

Description

The Director of Brand & Marketing Communications is responsible for the strategic stewardship of the organization’s brand, messaging, and digital presence. This role ensures consistency, clarity, and compassion across all marketing and communication touchpoints while maintaining clear alignment with Public Relations. The Director serves as the organization’s primary authority on brand governance and oversees outsourced partners supporting digital, creative, and content execution. QUALIFICATIONS * Bachelor’s degree in marketing, communications, journalism, or related field required * Minimum of 7–10 years of experience in brand, communications, or healthcare marketing leadership * Demonstrated experience managing agencies and outsourced vendors * Strong understanding of digital platforms, website strategy, and content governance * Exceptional written and verbal communication skills * Healthcare, hospice, or highly regulated industry experience preferred KEY RESULT AREAS Executive & Cross-Functional Collaboration - Partner with executive leadership and Public Relations to align brand, communications, and organizational strategy. Provide strategic guidance to leadership on brand positioning, messaging priorities, and reputational risk. Translate organizational goals into clear marketing and communications strategies and annual priorities. Brand Strategy & Governance - Own website strategy, structure, and user experience. Direct outsourced website development, SEO, and accessibility efforts. Ensure digital properties meet compliance and brand standards. Oversee use and governance of digital analytics platforms, including Google Analytics and related tools. Establish key performance indicators (KPIs) for website and digital content performance Review analytics data to inform strategic decisions, content priorities, and optimization opportunities Digital & Website Oversight - Own website strategy, structure, and user experience - Direct outsourced website development, SEO, and accessibility efforts - Ensure digital properties meet compliance and brand standards. Content & Messaging Leadership - Develop messaging frameworks for organizational initiatives and service lines - Oversee editorial priorities and content standards - Ensure accuracy, compassion, and clarity in all published materials. Vendor & Partner Management - Select, manage, and evaluate marketing vendors and agencies - Ensure outsourced work aligns with brand and organizational goals. OSHA CATEGORY This position is classified as Category I (minimal exposure to blood and body fluids) and Category III. WORKING CONDITIONS This is a primarily sedentary executive role requiring extensive computer use, data analysis, and reading. The position may include standing, walking, lifting up to 50 pounds, and participation in emergency or disaster response activities as required. Additional Information Incumbent may be required to perform emergency duty before, during and/or beyond normal work hours or days in the event of an emergency, crisis situation or disaster (man-made or natural) including evacuation sites. The person in the position will work in a smoke-free location, and is expected to adhere to all smoking restrictions. EEO/Drug Free Workplace

Responsibilities

The Director of Brand & Marketing Communications is responsible for overseeing the organization's brand, messaging, and digital presence, ensuring consistency across all marketing and communication touchpoints. This role includes managing outsourced partners and providing strategic guidance to leadership on brand positioning and messaging priorities.