Director of Brand Marketing & Insights at Xometry

North Bethesda, Maryland, United States -

Full Time

Start Date

Immediate

Expiry Date

31 Dec, 25

Salary

0.0

Posted On

02 Oct, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Marketing, Brand Strategy, Insights, Creative Briefs, Brand Guidelines, Quantitative Research, Qualitative Research, Brand Health Measurement, Campaign Effectiveness, Cross-Functional Collaboration, Brand Innovation, Analytical Capabilities, Storytelling, Brand Positioning, Leadership, Stakeholder Influence

Industry

Software Development

Description

Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry’s digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity. Xometry is seeking Head of Brand Strategy, Insights & Marketing, the senior strategic leader of the Xometry brand portfolio, responsible for shaping brand architecture, positioning, and storytelling that drive clarity, affinity, and measurable business impact. This leader combines creative sensibility, strategic vision, and an insights-driven mindset to build differentiated brand platforms and campaigns that scale globally while resonating locally. Responsibilities: Define and evolve brand architecture and positioning to strengthen Xometry’s brand portfolio globally and within the U.S. market. Lead the development of brand-level campaigns that build affinity and scale brand impact, while ensuring commercial, communications, and product marketing campaigns align to and reinforce brand strategy. Translate brand strategy into clear, compelling creative briefs that both guide this role’s own initiatives and enable other teams to deliver brand-consistent campaigns. Establish and govern brand guidelines and messaging frameworks to ensure consistency across regions, channels, and touchpoints. Commission and synthesize qualitative and quantitative research to uncover insights, inform brand strategy, and measure brand health. Build and maintain measurement frameworks and dashboards to track brand performance, campaign effectiveness, and audience sentiment; use insights to refine strategies and demonstrate ROI. Partner cross-functionally (Product, Communications, Growth, Regional Marketing) to ensure brand relevance and resonance across buyer segments and markets. Act as a trusted advisor and visible brand ambassador, influencing senior executives and external stakeholders. Identify opportunities for brand-led innovation in messaging, naming, campaigns, and experiences. Qualifications: 15+ years in brand marketing, with experience leading brand architecture, positioning, and strategy at scale. Proven track record of building and scaling businesses anchored in strong, differentiated brands. Expertise in developing creative strategies and briefs that translate positioning into compelling campaigns and storytelling. Demonstrated experience commissioning and applying brand research (qualitative and quantitative) to inform positioning, campaigns, and measurement. Strong analytical capabilities, with experience developing practical frameworks and dashboards to measure brand health, campaign performance, and ROI. Strong creative sensibility with ability to evaluate and guide brand expression across diverse channels. Hands-on leader with the ability to directly deliver brand initiatives, while also enabling and influencing colleagues across functions to uphold brand consistency. Skilled collaborator and influencer, capable of aligning cross-functional and senior stakeholders around brand direction. Experience working in fast-paced, high-growth, and/or matrixed global environments, comfortable leading through change and laying the groundwork for future team growth. #LI-Hybrid Xometry is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. For US based roles: Xometry participates in E-Verify and after a job offer is accepted, will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

Responsibilities

The Director of Brand Marketing & Insights will define and evolve brand architecture and positioning to strengthen Xometry’s brand portfolio globally. This role will lead the development of brand-level campaigns and ensure alignment with commercial, communications, and product marketing strategies.