Director of Casino Marketing & Special Events Analytics at Wynn Resorts

Las Vegas, Nevada, United States -

Full Time

Start Date

Immediate

Expiry Date

18 Sep, 26

Salary

0.0

Posted On

20 Jun, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

SQL, Casino Marketing, Gaming Analytics, VIP Database Management, Customer Segmentation, Reinvestment Strategy, Data Visualization, Performance Measurement, Financial Modeling, Event Analytics, Strategic Planning, Executive Communication, Operational Oversight, Data Governance, P&L Analysis, Project Management

Industry

Hospitality

Description

Job Description The Director of Casino Marketing & Special Events Analytics is responsible for the end-to-end ownership, governance, and strategic use of the VIP casino marketing database, as well as the full analytical lifecycle supporting casino marketing, hosted player performance, and VIP special events. This role serves as the primary authority on casino marketing data, customer segmentation, reinvestment strategy, and performance measurement, with a strong emphasis on driving profitable growth while maintaining disciplined reinvestment levels aligned with company objectives. The Director, independently or in partnership with senior leadership, defines business questions, scopes and executes analytical work, queries and analyzes data, develops insights, presents recommendations, and oversees the implementation and measurement of resulting business decisions. This position is both strategic and deeply hands‑on, requiring expert‑level technical skills, sound judgment, and the ability to operate autonomously while aligning closely with leadership direction. VIP DATABASE OWNERSHIP & ADMINISTRATION Serve as the owner and administrator of the VIP casino marketing database, ensuring accuracy, integrity, cleanliness, and strategic usability of data. Oversee customer acquisition, segmentation, reactivation, and growth strategies. Ensure business rules for VIP player eligibility, segmentation and exclusions are applied correctly and consistently. ADVANCED ANALYTICS & AUTONOMOUS EXECUTION Independently lead the full analytical lifecycle without reliance on direct reports and other teams: define business questions, establish scope and success criteria, query raw data, perform analysis, build visualizations, present findings, and oversee execution of business decisions. Ensure analytics directly support growth initiatives while maintaining disciplined and desirable reinvestment levels. TECHNICAL EXPERTISE Demonstrate expert-level SQL proficiency to self-service all data needs. Design, write, and optimize complex queries to analyze VIP segment performance. Translate complex datasets into actionable insights without dependency on external data or BI teams. CASINO MARKETING PERFORMANCE, REINVESTMENT & GROWTH Lead analysis of hosted player performance with a focus on achieving desirable reinvestment levels that support sustainable growth. Monitor results, identify reinvestment exceptions, and partner with leadership to optimize marketing investment. Ensure reinvestment strategies balance profitability, guest value, and long-term revenue growth. VIP & SPECIAL EVENTS ANALYTICS Own analytical planning and post-event evaluation for VIP and casino marketing events. Develop event pro formas and post-event P&Ls, assess reinvestment efficiency, and identify growth opportunities driven by event strategy and guest targeting. SPECIAL EVENTS OPERATIONS Provide strategic oversight and management of operational aspects of special events marketing, ensuring accuracy, compliance, and executional excellence through direct reports. This includes supervising the development of special event customer qualification lists; reviewing and approving event terms and conditions, fact sheets, and invitation copy; and ensuring alignment between operational execution and approved marketing strategy. Oversee team-led operations related to slot tournaments, table tournaments, and promotional giveaways, including score tracking, validation of final winners lists, guest registration and table assignments, ticket tracking and printing accuracy, and the preparation and review of cash forms and required tax documentation (including W-2s) for events with cash payouts. While not typically hands-on in day-of execution, the Director is accountable for establishing controls, reviewing outputs, resolving exceptions, and ensuring operational integrity across all special events. REPORTING, GOVERNANCE & DECISION SUPPORT Design and oversee recurring and ad hoc reporting frameworks supporting executive decision-making. Act as a trusted advisor by translating complex growth and reinvestment analytics into clear strategic guidance. Qualifications Bachelor’s degree in Business, Analytics, Finance, Economics, Marketing, or related field. Extensive experience in casino marketing and gaming analytics and VIP database management. Expert SQL skills and demonstrated ability to operate autonomously from analysis conception through implementation oversight. Strong executive communication and leadership skills. Additional Information Wynn Resorts is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Wynn Resorts does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws. FLSA Status: Exempt Division: 22700 - CASINO Career Areas: Casino Status: Full-Time

Responsibilities

The Director owns the VIP casino marketing database and leads the full analytical lifecycle to drive profitable growth and disciplined reinvestment. They provide strategic oversight for VIP special events, including financial evaluation and operational management of event execution.