Director of Communications and Marketing - UVA School of Nursing at University of Virginia

, Virginia, United States -

Full Time

Start Date

Immediate

Expiry Date

16 Jan, 26

Salary

114000.0

Posted On

18 Oct, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Communications, Marketing, Branding, Strategic Planning, Content Development, Stakeholder Engagement, Project Management, Team Leadership, Public Relations, Social Media Management, Website Management, Data Analysis, Collaboration, Recruitment Management, Event Preparation, Advisory Board Coordination

Industry

Hospitals and Health Care

Description

The University of Virginia’s School of Nursing seeks a Director of Communications and Marketing. The Director of Communications and Marketing serves as the school’s primary leader for all communications, branding, and marketing initiatives with the overriding goal to increase visibility and positive engagement with the School’s internal and external key constituent audiences. Maintaining a leadership presence focused on supporting the school’s strategic goals and other top priorities—set by the dean’s office and department leaders— in both internal and external channels, the director: Clearly defines communications and marketing priorities in a cohesive and comprehensive working communications and marketing plan that is maintained within the dean’s office. This plan should be fully updated and discussed at least semesterly. A subset of this plan should include a recruitment and enrollment management section co-developed with Academic Operations and department leaders and managed by the director. Ensures executive communication needs are met for the dean’s office, including drafting talking points for remarks and developing PowerPoints for key meetings. Effectively captures the voice of the Dean of the School in print and digital communications and prepares the Dean for specific events/meetings to capture and note key insights, later integrating into strategic communications. Proactively engages school stakeholders in content review and development, helping set the collective tone and increase buy-in for key messages. This includes convening a SON Communications and Marketing Advisory Board regularly that includes all associate deans and the Executive Director of Philanthropy. The director will use this advisory board to develop new ideas and workshop content and should set expectations that each member will regularly contribute content from their areas to inform messaging. The director should also create processes and structures that set expectations for how all SON faculty and staff are expected to engage in the work of telling the school’s story. Partners with UVA Health marketing and communications colleagues, central communications offices, as well as PR agency partners on collaborative goals. Through these partnership champions School of Nursing messages, promoting top messages to broader UVA/UVA Health outlets weekly to ensure maximum positive exposure for the school in line with other academic and UVA Health units. Regularly solicit ideas and feedback from the school community by utilizing existing formal channels (ex. leading presentations at All School meetings or participating in degree program meetings). Collaborates with other staff in SON, ensuring that appropriate human and financial resources are available, accessible, and fully engaged in support of comprehensive communications and marketing needs. Supervises the School’s communications and marketing manager. Maintains robust content review, development, and updating processes related to the school website, social media, newsletter, and magazine footprints. Convenes and directs personnel in Communications and Marketing and ITS related to these outlets. This position will report directly to the Dean of the School of Nursing Compensation range of from $100,000 to $114,000 per year, commensurate with education and experience This position will remain open until filled. This is an exempt level, benefited position. The University will perform background checks on all hires (if required) prior to employment. Applicants must be currently authorized to work in the United States. For this role, the University will not sponsor or consider candidates requiring sponsorship for employment visas now or in the future. For questions about the application process, please contact Daniel Strong, Senior Recruiter at das6zb@virginia.edu. Please apply through the University job board, Careers at UVA, and search for R0077343. Internal applicants must apply through their UVA Workday profile by searching ‘Find Jobs’ or through their ‘Jobs Hub’. Applicants must complete an application online with the following documents: a resume and cover letter. MINIMUM REQUIREMENTS: Education: Bachelor's degree required. Experience: 5+ years of relevant professional experience required. PHYSICAL DEMANDS: This is primarily a sedentary job involving extensive use of desktop computers. The job does occasionally require traveling some distance to attend meetings, and programs. The University of Virginia is an equal opportunity employer. All interested persons are encouraged to apply, including veterans and individuals with disabilities. Click here to read more about UVA’s commitment to non-discrimination and equal opportunity employment.

Responsibilities

The Director of Communications and Marketing leads all communications, branding, and marketing initiatives to enhance visibility and engagement with key audiences. This includes developing a comprehensive communications and marketing plan, ensuring executive communication needs are met, and collaborating with various stakeholders.