REPORTING, ANALYTICS & BUDGETING

• Ensure all opportunities, leads, and commercial activity are tracked using SalesForce. Maintain an up-to-date contact database of licensees, agents, and partners.
• Maintain accurate forecasting and tracking of sales, royalties and marketing spend.
• Use consumer insights, retail data and performance analytics to inform strategic planning and campaign optimisation.

Skills you’ll need (minimum criteria)

• Extensive experience in consumer products, retail licensing or related commercial retail roles – ideally within entertainment, lifestyle, or toy sectors.
• Proven ability to manage top-tier retail accounts and deliver brand licensing strategies at scale.
• Track record in eCommerce/digital sales performance and familiarity with DTC trends, marketplaces, and social commerce tools.
• Demonstrated success leading partner negotiations and commercial planning cycles.
• Experience delivering growth through insight-led strategy, trend forecasting and collaborative stakeholder engagement.
• Ability to present complex information and maintain creative brand standards
• Commercially astute with strong negotiation and relationship-building skills.
• Data-literate with the ability to interpret consumer/retail data and inform decisions.Confident communicator and skilled presenter with senior external stakeholders.
• Highly organised, adaptable and thrives in a fast-paced, matrixed environment.
• Collaborative team player with a proactive mindset and results-driven approach.

Other things we’re looking for (key criteria)

• Output driven
• Excellent communication skills – written and verbally
• Strong presentation skills and collaboration skills are a must
• Strong interpersonal skills and relationship builder
• Accurate and eye for detail
• Team player - works well independently but also collaboratively as part of a wider commercial team

THE ROLE

As a key commercial leader within ITV Studios’ Brand Licensing team, the Director of Consumer Products will drive strategic growth in product licensing across all retail channels including local and international retailers, digital commerce, and direct to consumer platforms. This role plays a critical part in executing ITV’s ‘More Than TV’ vision, taking our much loved IP beyond the screen and into consumers’ hands. The successful candidate will lead initiatives that grow our licensed product business across categories (toys, apparel, home, publishing, health & beauty, kitchenware and more), delivering innovation through retail and eCommerce partnerships, and deepening brand engagement with consumers.
This is a high-impact role requiring strong commercial acumen, a deep understanding of the global retail ecosystem, and the ability to translate IP into culturally relevant, trend-driven consumer products