DIRECTOR OF CONTENT

Location: 2201 4th Ave N, Birmingham, AL
Job Type: Full-Time | On-Site
Industry: Legal Services | Marketing | Content Strategy

ARE YOU A HIGH-PERFORMING CONTENT STRATEGIST READY TO TAKE OWNERSHIP OF A NATIONALLY RECOGNIZED BRAND?

Alexander Shunnarah Trial Attorneys, one of the fastest-growing and most well-known law firms in the country, is seeking a Director of Content to lead our content marketing strategy, drive brand authority, and scale performance across digital channels.
This is not an entry-level role. We’re looking for a bold, strategic, and results-driven marketing leader who’s ready to build and lead a high-impact content team—and who knows how to turn content into real business outcomes.

ABOUT US

At Alexander Shunnarah Trial Attorneys, we’re more than just a law firm—we’re a national brand with a relentless focus on growth, impact, and results. With nine-figure revenue and a reputation for market dominance, we’re expanding rapidly and seeking elite talent to help us scale.
To support this growth, we’ve partnered with Crisp, the #1 law firm growth company in America. Together, we’re building one of the most advanced and aggressive legal marketing teams in the country.

Qualifications

• 7–10+ years of experience in content marketing, digital strategy, or brand storytelling
• 3–5+ years of experience in a leadership or content director role
• Demonstrated success developing content strategies that drive measurable growth and engagement
• Strong SEO knowledge and experience with performance-driven content
• Proficient in CMS platforms (e.g., HubSpot, WordPress) and analytics tools
• Proven ability to lead, coach, and grow high-performing creative teams
• Exceptional project management, writing, and communication skills
• Bachelor’s degree in Marketing, Communications, Journalism, or related field (advanced degrees a plus

ABOUT THE ROLE

As Director of Content, you will serve as the architect of our brand narrative and lead the firm’s content strategy across all digital and traditional platforms. You’ll manage a high-performing team, drive full-funnel campaigns, and create high-converting content that engages, educates, and generates demand.
This role requires a mix of leadership, creative direction, and performance marketing. You’ll report directly to the executive leadership team and work cross-functionally with marketing, design, intake, and paid media.

RESPONSIBILITIES

• Own and lead the firmwide content strategy with a focus on brand authority, lead generation, and engagement
• Manage the creation and distribution of multi-channel content including blog posts, video, email, web copy, paid social, print, and more
• Build and lead a high-performing team of content creators and strategists
• Align content initiatives with business goals, SEO strategy, and sales enablement
• Oversee editorial calendars, campaign workflows, and internal processes for efficiency and quality
• Collaborate with leadership and department heads to ensure consistent messaging and execution
• Analyze and optimize performance using tools like Google Analytics, HubSpot, and others
• Stay ahead of digital content trends, technology, and best practices

Qualifications

• 7–10+ years of experience in content marketing, digital strategy, or brand storytelling
• 3–5+ years of experience in a leadership or content director role
• Demonstrated success developing content strategies that drive measurable growth and engagement
• Strong SEO knowledge and experience with performance-driven content
• Proficient in CMS platforms (e.g., HubSpot, WordPress) and analytics tools
• Proven ability to lead, coach, and grow high-performing creative teams
• Exceptional project management, writing, and communication skills
• Bachelor’s degree in Marketing, Communications, Journalism, or related field (advanced degrees a plus)

What We Offer

• Competitive salary based on experience and performance
• Medical, dental, and vision coverage
• Paid maternity leave, holidays, and 15 PTO days
• Supportive, high-performance team culture with a clear growth trajectory
• Access to the tools, coaching, and support of Crisp, the nation’s top law firm growth company
• Opportunity to make a measurable impact at a nationally recognized firm

WHY THIS ROLE MATTERS

This isn’t just about managing content—it’s about building a legacy brand. You’ll have the autonomy, resources, and platform to drive meaningful growth and create a lasting impact. If you thrive in high-growth environments, care deeply about performance, and are ready to lead from the front—this is the opportunity for you.