Director of Content Analytics, Fandango at Versant

Universal City, California, United States -

Full Time

Start Date

Immediate

Expiry Date

14 Apr, 26

Salary

0.0

Posted On

14 Jan, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Analytics, Streaming Media, SQL, Python, R, Adobe Analytics, Google Analytics, Tableau, Looker, Domo, Content Performance, Audience Engagement, Content Acquisition, Programming Strategy, Data Science, KPI Definition

Industry

Marketing Services

Description

Company Description VERSANT is a leading force in news, sports and entertainment - home to iconic and trusted brands that inspire, inform, and delight audiences. Our unique combination of content, technology and services enriches the cultural fabric, igniting passions, sparking conversations, and connecting people to what they love most. As an independent, publicly traded company, VERSANT brings together powerhouse cable networks - including USA Network, CNBC, MS NOW (formerly MSNBC), Oxygen, E!, SYFY, and Golf Channel - with dynamic digital and direct-to-consumer brands such as Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. Together, these businesses reflect our commitment to delivering exceptional experiences across every screen and service. VERSANT is an industry-changing media company fueled by innovation and an entrepreneurial spirit. With a strong foundation and a forward-looking vision, VERSANT empowers creativity, embraces change, and drives connection in an ever-evolving world. Job Description About the Role Fandango Entertainment is seeking a data-driven and programming-savvy Director of Content Analytics to lead efforts in understanding how content resonates with diverse audiences across platforms. This role will focus exclusively on content performance, audience engagement, and programming strategy -- informing both product decisions and content acquisition through deep, actionable insights. Key Responsibilities Audience & Content Performance Analyze reach, engagement, and consumption patterns across content types, genres and formats. Deliver insights on audience behavior segmented by demographics, geography, platform, and viewing context. Identify content trends and performance drivers to inform programming strategy. Translate complex data into clear narratives for partners. Content Acquisition & Programming Develop frameworks for evaluating content ROI, audience fit, and long-term engagement potential. Support content licensing and acquisition decisions with audience intelligence. Provide near real-time reporting to content programming teams to optimize content planning and publishing. Enable experimentation around content programming, promotion and distribution strategies. Data Science, Measurement & Reporting Ensure consistency and accuracy in content tagging and taxonomy. Drive more advanced approaches to enrich content data that might enable content analytics and/or algorithms (e.g. embeddings, auto-tagging). Define and maintain core KPIs for content success across platforms. Build scalable dashboards and reporting tools to democratize access to content insights. Qualifications 8+ years of experience in digital analytics, Background in streaming media for film, tv or related field. Expertise in tools & languages such as Databricks/Snowflake, SQL, Python/R, Adobe/Google Analytics, Tableau/Looker/Domo Experience using experimentation platforms to test programming, promotion and distribution strategies for content. Proven leadership experience building and managing analytics teams. Ability to mentor and grow diverse teams of analysts, fostering an inclusive, collaborative culture. Deep understanding of digital audience behavior, content consumption patterns, and media monetization models. Strong communication skills with the ability to influence senior stakeholders and translate complex data into compelling narratives. Experience and interest in emerging methods and technologies (e.g. AI/ML) that can be used to advance our practices around content analytics and data science. Additional Information As part of our selection process, external candidates may be required to attend an in-person interview with a VERSANT employee at one of our locations prior to a hiring decision. VERSANT's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. For LA County and City Residents Only: VERSANT will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable. If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected]. VERSANT is committed to fair and equitable compensation practices. We include a good faith pay range for each position to comply with applicable state and local pay transparency laws and to promote equity across our organization. Actual compensation will be based on factors such as the candidate's skills, qualifications, experience, and location and may include additional forms of compensation and benefits such as health insurance, retirement plans, paid time off, etc. Business Segment: Versant Revenue & Digital

Responsibilities

The Director of Content Analytics will analyze audience engagement and content performance to inform programming strategy and product decisions. They will also develop frameworks for evaluating content ROI and support content acquisition with audience intelligence.