ABOUT QUALYTICS

At Qualytics, we empower data teams to proactively identify and resolve data quality issues, including the ones they didn’t know they had. Our platform goes beyond surface-level checks to assess data row by row, catching silent errors, unexpected changes, and anomalies before they cause real-world consequences.
We work with some of the most forward-thinking organizations in the world—enterprises where data quality has a direct impact on performance, compliance, and strategic decisions. Whether it’s financial reporting, healthcare operations, or AI model integrity, bad data can quietly break big things, and we help ensure it doesn’t.
Joining Qualytics means collaborating with top-tier data professionals tackling high-stakes, deeply complex challenges. If you care about trust, rigor, and solving foundational problems that power how the world works, let’s talk.

ROLE OVERVIEW

As Qualytics’ Director of Content & Brand, you’ll be the architect of our story, shaping how the world sees, hears, and finds us. Reporting to the SVP of Marketing, you’ll own our brand strategy and message, turning ideas into content that drives awareness, demand, and trust. You’ll masterfully blend earned and owned media with cutting-edge discovery tactics (SEO, GEO, AEO) to ensure our voice is impossible to miss. You’ll also spearhead our CEO’s thought leadership platform, securing high-impact visibility opportunities, and harness AI to increase efficiency without sacrificing quality.

WHAT YOU’LL DO:

• Own the end-to-end content creation strategy and the editorial calendar to build our brand and capture demand
• Determine the right mix of content formats (blogs, videos, data-driven pieces, reports, etc) and channels (social, website, YouTube, blog, etc) to maximize awareness and distribution
• Refine the strategy and champion the Qualytics brand, visually and in voice, guiding teams to strike a balance between marketing across verticals
• Own and execute the thought leadership program for our CEO, including LinkedIn content strategy, bylined articles, podcast, speaking engagements, and other executive visibility opportunities
• Optimize all content for search discoverability, staying ahead of SEO, GEO, and AEO trends, and applying best practices across all formats and channels
• Leverage AI tools and workflows to create, repurpose, and distribute content more efficiently without compromising quality
• Build excellent internal relationships and engage stakeholders across the organization to source content ideas, topics, and stories and build industry connections to extend our reach
• Lead external agencies/contractors to scale content initiatives as needed across the website, campaigns, PR, and other content channels
• Set objectives and KPIs for content quality & effectiveness (including reach, engagement, and conversion impact) and track, analyze, and report on content performance