JOB DESCRIPTION

About The University of Tulsa:
The University of Tulsa is a prestigious private research university located in the heart of Tulsa, Oklahoma. Known for its commitment to excellence in education, research, and community engagement, the university provides a dynamic and vibrant learning environment. The Office of Strategic Marketing and Communications plays a crucial role in promoting the university’s mission, achievements, and activities to a diverse audience.
Position Overview:
The Director of Content is a key leadership role reporting to the Vice President of Strategic Marketing and Communications at The University of Tulsa. This position is responsible for overseeing and developing a comprehensive content strategy that effectively engages internal and external stakeholders, enhances the university’s brand, and advances its strategic goals. The Director of Content will lead a team of content creators and strategists and collaborate with various departments across the university.
Key Responsibilities:
1. Content Strategy: Develop and implement a comprehensive content strategy that aligns with the university’s mission and strategic priorities.
2. Content Creation: Oversee the creation of high-quality content, including written, visual, and multimedia materials, that highlights the university’s achievements, research, faculty, students, and alumni.
3. Team Leadership: Manage and mentor a team of content creators, editors, and strategists to ensure they produce content that meets the university’s standards and objectives.
4. Content Calendar: Develop and maintain a content calendar that ensures a consistent and engaging flow of content across various platforms, including the university website, social media, and other marketing channels.
5. Collaboration: Collaborate with various university departments to gather information, stories, and data to create compelling content that showcases the university’s excellence and impact.
6. Audience Engagement: Analyze audience behavior, preferences, and feedback to continuously improve content strategies and optimize engagement.
7. Content Distribution: Oversee the distribution of content through appropriate channels and platforms to reach a wider audience and increase brand visibility.
8. Brand Consistency: Ensure that all content aligns with the university’s brand guidelines and messaging, maintaining a consistent and positive image.
9. Measurement and Reporting: Implement tools and metrics to measure the effectiveness of content initiatives, and provide regular reports and recommendations for improvement.
10. Budget Management: Manage the content budget, including resource allocation and cost-effective content production.

MINIMUM QUALIFICATIONS:

• Bachelor’s degree in marketing, communications, journalism, or a related field
• 5+ years of experience in content strategy, content creation, and marketing, preferably in a higher education setting.
• Strong leadership and team management skills.
• Excellent written and verbal communication skills.
• Proficiency in content management systems, analytics tools, and marketing software.
• Strong project management and organizational skills.
• Knowledge of best practices in digital and social media marketing.
• Ability to work collaboratively and build relationships across diverse departments.

PREFERRED QUALIFICATIONS

Master’s degree

EEO STATEMENT SUMMARY

The University of Tulsa seeks to recruit and retain talented students, faculty and staff from diverse backgrounds. The University of Tulsa is an affirmative action/equal opportunity employer and encourages qualified candidates across all group demographics to apply. The University does not discriminate on the basis of personal status or group characteristic including, but not limited to race, color, religion, national or ethnic origin, age, sex, disability, veteran status, sexual orientation, gender identity or expression, genetic information, ancestry, or marital status. The University of Tulsa is an Equal Opportunity Employer including Disability/ Veteran.

Please refer the Job description for details