Director of CRM and Lifecycle Marketing, MyHealthTeam at Swoop Airlines and Aviation

, , United States -

Full Time

Start Date

Immediate

Expiry Date

09 Jun, 26

Salary

175000.0

Posted On

11 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Crm, Lifecycle Marketing, Retention Marketing, Email, Sms, Web Push Notifications, Journey Mapping, Personalization, A/B Testing, Data Analysis, Kpis, Iterable, Twilio Sendgrid, Braze, Html, Leadership

Industry

Airlines and Aviation

Description

About the role We are looking for a data-driven, compassionate, and AI-forward leader to own the end-to-end member journey. You will architect and scale our CRM and lifecycle strategies to drive deep engagement, retention, and long-term member value across email, SMS, and web push notifications. What you'll do Lifecycle Strategy: Own the end-to-end lifecycle roadmap (email, SMS, web push) to drive member retention, reactivation, and long-term value across 70+ different health communities. Journey Mapping: Execute sophisticated, automated member journeys tailored to 10+ segments and 40+ different chronic conditions. Personalization at Scale: Implement AI tools for automated copy testing, dynamic content generation, and planning to maximize user engagement and business value across all chronic condition communities. Cross-functional Collaboration: Partner with the Product, Analytics, and Content teams to align messaging with product features, and community and medical expert insights. Testing and Optimization: Lead a rigorous A/B testing framework for content, creative, and cadence to continuously improve open rates, CTR, and retention. Performance Analysis: Establish and track KPIs (e.g., churn reduction, engagement rates), presenting actionable insights to senior leadership. Tech Stack Management: Oversee the CRM marketing ecosystem (e.g., Iterable, Twilio SendGrid, or Braze) and ensure data integrity and deliverability. Team Development: Lead and mentor a growing team of lifecycle marketers, fostering a culture of ownership and innovation. Qualifications Experience: 8+ years in CRM, lifecycle, or retention marketing, with at least 2 years in a leadership role Industry Knowledge: Experience in digital health, health tech, or subscription-based consumer products highly preferred Technical Proficiency: Deep expertise in messaging automation platforms (Iterable and Twilio SendGrid preferred) and familiarity with HTML/templating (Liquid/Handlebars) Analytical Mindset: Expert-level ability to interpret complex data sets and translate them into scalable marketing insights and strategies Communication: Exceptional writing and presentation skills, with the ability to communicate effectively with clarity and empathy Mission Alignment: A genuine passion for helping people with chronic conditions find community and support

Responsibilities

The role involves owning the end-to-end lifecycle roadmap across email, SMS, and web push to drive member retention and long-term value across numerous health communities. Key duties include executing sophisticated, automated member journeys, implementing AI for personalization, and leading rigorous A/B testing frameworks.