Director of CRM & Retention at Comosoft GmbH

, , Colombia -

Full Time

Start Date

Immediate

Expiry Date

19 Dec, 25

Salary

0.0

Posted On

20 Sep, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

CRM, Customer Engagement, Retention Strategies, Email Marketing, Data-Driven Insights, Segmentation, Personalization, Testing, Analysis, Customer Experience, Klaviyo, Shopify, Analytical Skills, Collaboration, Communication, Technical Acumen

Industry

Software Development

Description

Job Title: Director of CRM & Retention Location: Remote - Latin America Salary: Competitive salary (open to negotiation based on experience) As a Director of CRM & Retention, you will own the lifecycle marketing and customer loyalty across multiple channels. Reporting to the VP of Marketing and managing an Email Marketing Specialist, this role will be responsible for designing and optimizing CRM campaigns, enhancing the post-purchase journey, and using data-driven insights to deliver impactful segmentation and personalization. The ideal candidate brings deep expertise in CRM, customer engagement, and retention strategies, with proven success in managing tools, leading teams, and leveraging analytics to drive measurable business growth. Key Responsibilities Customer Marketing Strategy: Lead the planning, development, and execution of CRM campaigns in partnership with the brand team. Manage campaigns across various channels, including email, SMS, push notifications, and in-app messaging to engage and retain customers. Post-Purchase Consumer Experience: Collaborate cross-functionally to design and implement a comprehensive post-purchase experience that adds value and enhances customer retention, offering more than just the core product. Toolset Optimization for Customer Engagement: Manage and optimize customer engagement tools (e.g., ESP, Referral, Subscription) to drive meaningful customer interactions and results. Ensure the toolset remains competitive and aligned with business goals. Segmentation Strategy Development and Implementation: Develop and implement a thoughtful segmentation strategy by identifying key data points and deepening the understanding of customer behavior. Integrate segmentation into CRM efforts to enhance personalization and targeted engagement. Testing & Analysis for Continuous Improvement: Conduct tests and analyze the performance of CRM campaigns to continuously optimize tactics. Use data-driven insights to inform strategic decisions and improve the effectiveness of all CRM initiatives. Own the performance and operational success of CRM channels by managing their execution, optimization, scalability, testing, and reporting, ensuring they provide a strong foundation for marketing efforts while driving retention, CLV, and business growth. Develop and implement tactical CRM initiatives to enhance customer experience across key touchpoints—including email, SMS, Subscription, and e-commerce interactions—focusing on converting prospects, engaging non-subscribers, and retaining subscribers, with an emphasis on channel performance over content or creative direction. Leverage customer data and insights to identify opportunities for segmentation, personalization, and targeted interventions, enabling marketing teams to create impactful strategies while maintaining responsibility for channel infrastructure, operational testing, and execution. Own and optimize the CRM tech stack, touchpoints, and e-commerce customer interactions by managing relationships with tech partners, leading the discovery and implementation of new tools, and ensuring seamless lifecycle marketing capabilities, retention tools, and operational scalability. Monitor, analyze, and report on CRM performance metrics, including testing results, to refine channel operations, uncover actionable opportunities, and improve acquisition, retention, and overall performance from a business perspective. 7+ years of experience in CRM, retention marketing, or customer lifecycle management within a DTC (Direct-to-Consumer) brand Proven track record in multi-channel CRM execution (email, SMS, subscription touchpoints) Strong technical acumen with ESPs, cohort building, and data-driven customer segmentation Proficiency in Klaviyo and experience with Shopify-based brands Excellent analytical skills, with a data-driven approach to testing and optimizing customer retention strategies Experience in fast-moving CPG preferred Hands-on operator mindset: thrives in a fast-paced, scrappy environment Strong collaboration and communication skills across cross-functional, international teams Remote Work: Work from anywhere—our team is global, and we value work-life balance. Growth Opportunities: As a key player i you’ll have the chance to shape your role and grow with us. Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market. As part of our recruitment process, all candidates will be kindly asked to agree to Lago’s Confidentiality and Non-Circumvention Agreement. This ensures a respectful and professional experience for everyone involved.

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Responsibilities

The Director of CRM & Retention will lead the planning, development, and execution of CRM campaigns across multiple channels to engage and retain customers. This role involves optimizing customer engagement tools and enhancing the post-purchase experience to drive measurable business growth.