Who is SimSpace:
SimSpace launched in 2015 with a singular purpose – addressing the most urgent and sophisticated cybersecurity challenges to reduce risk for our most vulnerable and valuable infrastructure. The organizations around the world that we depend on every day to keep our loved ones safe and secure. Our healthcare facilities, schools, financial institutions, transit centers, grocery stores, and workplaces just to name a few. To deliver global resiliency, we provide an elite cyber range platform to curate unassailable cyber defenses, data driven decisions, cutting edge training labs, live attack scenarios, and extensive individual and dynamic team readiness training.
SimSpace works as OneTeam to elevate humanity around the world. We are committed to continuously improving and delivering a cultivated member experience whether that is accomplished through focusing on supporting our client’s teams or our own mission driven SimSpacers.
We are an international company headquartered in Boston’s Fort Point in the U.S. If you are interested in elevating the technology and creative solutions necessary to secure and safeguard our future while working alongside others who share your passion for purpose and development, we want to meet you!

WHY SHOULD YOU CHOOSE A CAREER AT SIMSPACE?

We are an organization that is focused on building our culture and mindfully enhancing our atmosphere everyday which is why we have collaborated on an integral value system. Our governing philosophy of being Human Centered is deeply embedded within our value system. We apply this philosophy to every one of our internal team members, external clients, and their customers.

Our core values:

• Serve to Protect – We provide safe space, deliver on the mission, and elevate humanity
• Acquire Understanding – We seek and provide clarity 10x, cultivate comprehension, and believe information goes both all ways
• Operate as Innovators – We stay curious, practice consistency over intensity, and continue to be the change we need in the world
• Teamwork Without Borders – We are never alone, we solve for all, and keep people at the heart of everything we do

SimSpace is seeking a Director of Demand Generation and Account-Based Marketing tto lead and execute high-impact marketing campaigns that drive engagement, pipeline growth, and bookings for SimSpace. In this role, you will be responsible for designing and managing targeted campaigns that attract and nurture contacts from our targeted accounts through the buyer’s journey.
This position requires a strategic thinker with deep expertise in demand generation and account-based marketing (ABM) and dep familiarity with digital marketing and marketing operations. You will work cross-functionally with Sales, Product, Customer Success, and Marketing to build and refine campaigns that convert targeted prospects into customers.
As a Marketing leader, you’ll play a pivotal role in building and scaling a highly efficient marketing pipeline generation engine that continuously leverages data-driven insights and constructive feedback to optimize campaigns and maximize ROI.

• Develop and execute multi-channel campaigns to drive qualified pipeline.
• Design and implement ABM strategies, processes, and software to educate, engage, and convert key accounts in collaboration with Sales.
• Optimize all marketing efforts, spend, and ROI across all paid and organic channels, including sponsored and owned field events and trade shows, paid media, SEO, email, and our own website.
• Partner with Pre-Sales, Sales, Product, CS, and Product Marketing to ensure usage of only compelling messaging and assets that are produced by Product Marketing.
• Leverage and support existing marketing software, including but not limited to Salesforce.com, Hubspot, Asana, etc, while also building out and supporting the marketing tech stack to enable the efficient execution of marketing campaigns.
• Regularly analyze and report out on campaign performance to key stakeholders.
• Manage demand generation and ABM marketing budgets to ensure efficient allocation and maximum impact.