ABOUT THE ROLE:

We’re at an inflection point: after a decade as a leading graph database company, we’re transforming into the GenAI data platform with graph at its core. We’re looking for a Director of Demand Generation to build and scale a modern demand engine that turns awareness into measurable pipeline and revenue.
This is a critical leadership role, reporting to the CMO, where you’ll align closely with Sales, SDR, Product Marketing, and RevOps to target high-value accounts, accelerate deal velocity, and compete head-on with the biggest names in our category.

WHAT YOU’LL DO:

• Architect the Demand Engine: Develop and own the integrated demand generation strategy across acquisition, lifecycle, and retention, including ABM, digital, events, and outbound orchestration.
• Intent Activation: Own conversion of intent signals (6sense, G2, and first-party data) into meetings and opportunities; partner with SDRs to operationalize fast, consistent follow-up.
• Field & Partner Marketing: Orchestrate regional events, executive dinners, and partner activations that generate pipeline and accelerate late-stage deals.
• Website & Conversion Optimization: Own website performance in partnership with Product Marketing and agencies — continuously improve traffic, engagement, and lead flow through conversion rate optimization (CRO).
• Scale Account-Based Marketing (ABM): Design and operationalize tiered programs (1:1, 1:few, 1:many) that engage senior IT decision-makers and accelerate enterprise pipeline.
• Build Full-Funnel Programs: Blend digital, content, events, and outbound into cohesive journeys that maximize engagement and conversion.
• Drive Customer Lifecycle Marketing: Deploy nurture, expansion, and retention programs aligned to buyer and customer journeys to maximize LTV.
• Operational Excellence: Own attribution, forecasting, reporting, and budget reallocation to ensure investment flows to the highest-yield programs.
• Innovate & Experiment: Test new channels, tools, and plays that break through in a noisy GenAI market and help us scale faster.