Director of Demand Generation at OfficeSpace
Escazú, Provincia de San José, Costa Rica -
Full Time


Start Date

Immediate

Expiry Date

13 Jun, 25

Salary

0.0

Posted On

15 Feb, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Good communication skills

Industry

Marketing/Advertising/Sales

Description

OfficeSpace Software is the workspace management platform for enterprise-level innovation, empowering over 1,800 leading organizations to optimize and transform their workspaces for a flexible, high-performance hybrid future. Our intuitive solutions for space planning, desk and room booking, and real-time workplace insights help businesses elevate employee experience and operational efficiency. Recognized by G2 as a Leader in Workplace Experience and featured in Gartner’s 2023 Market Guide, OfficeSpace is at the forefront of workplace innovation.
Backed by Vista Equity Partners and Resurgens Technology Partners, OfficeSpace is primed for continued growth. With a global team spanning the US, Canada, and Costa Rica, we’re committed to setting new standards in workplace technology. If you’re driven by impact, energized by innovation, and ready to help shape the future of work, OfficeSpace invites you to join us.

Responsibilities
  • Demand Generation: Develop, lead, execute, and measure multi-channel demand generation programs to drive inbound pipeline generation, brand awareness, and accelerated revenue. You look at the entire new acquisition funnel and prioritize campaign creation & investment based on revenue impact. You own CAC, budget, channel, and campaign modeling and ROI.
  • Campaign Strategy & Management: Lead the creation and optimization of integrated marketing campaigns to drive qualified conversions and meet our growth objectives (digital, email, paid media, organic social, webinars, website, events and more). Manage A/B testing to improve campaign performance, conversion rates, and engagement.
  • Paid Media Strategy and Management: Execute performance marketing to deploy our budget effectively across digital channels, including but not limited to: Google Ads, 6Sense, Bing, LinkedIn, and more. Lead A/B testing and conversion rate optimization across digital properties.
  • Pipeline Management: Track and optimize the funnel from awareness to conversion, working closely with Revenue Operations to ensure accurate forecasting, analysis, and optimization of lead generation efforts. Must be able to independently model and track channel attribution, manage UTMs and conversion tracking, measure and optimize pipeline sources, campaigns, lead flows and handoffs, and make CRM funnel optimizations.
  • Data Analysis and Reporting: Analyze multiple data sources to report on results and deliver spend recommendations. You marry the data with actionable insights that drive impact on revenue (CRM, ABM Tools, Web Analytics, PPC analytics, etc.).
  • Revenue & ROI Accountability: Be accountable to revenue and pipeline results, not leads. You will optimize for ROI and qualified pipeline to marketing spend ratios.
  • Leadership, Strategy, and Project Management: Work directly with our content, creative, product marketing, and client expansion teams to ensure demand generation campaigns are aligned with product launches and go-to-market strategies. Drive innovation with Agentic AI and product-led growth motions to rapidly increase awareness, consideration & purchase of our solutions.
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