Director of Demand Generation at Personetics Technology UK Ltd

London, England, United Kingdom -

Full Time

Start Date

Immediate

Expiry Date

16 Oct, 26

Salary

0.0

Posted On

18 Jul, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Demand Generation, Account-Based Marketing, Field Marketing, Digital Marketing, Marketing Operations, Pipeline Generation, HubSpot, Salesforce, B2B Marketing, People Management, Budget Management, Data Analysis, Strategic Planning, Agency Management, Revenue Growth, Enterprise Sales Alignment

Industry

Financial Services

Description

Personetics is shaping the Cognitive Banking era, harnessing AI to help banks anticipate customer needs, provide actionable insights, and deliver intelligent financial guidance. Our platform continuously analyzes and leverages real-time transactional data, enabling banks to proactively support customers in managing their finances and reaching their goals. As industry leaders — yes, we really are leaders — we partner with the world’s top financial institutions, empowering over 150 million customers monthly across 35 global markets from offices in New York, London, Singapore, São Paulo, and Tel Aviv. About the position We’re looking for a Director of Demand Generation to own pipeline creation end-to-end. This leader will drive an integrated, account-focused growth engine across field marketing, digital, and campaigns—bringing discipline, creativity, and accountability to how marketing contributes to revenue. This role will oversee field marketing, our web/digital agency, marketing operations, and PMO, ensuring programs are tightly aligned to sales priorities and consistently deliver measurable pipeline impact. This is a hands-on leadership role: beyond setting strategy, you’ll be expected to roll up your sleeves and actively contribute to execution alongside the team. Responsibilities Own pipeline generation targets and performance across all marketing channels Lead and integrate field marketing, ABM, and digital programs into a cohesive, account-centric strategy Oversee a global field marketing program spanning 30+ events annually, ensuring each program is strategically targeted, well-executed, and pipeline-generating Operate as a player-coach, balancing strategic leadership with hands-on execution, diving into campaigns, messaging, and programs as needed to drive results Partner closely with Sales to align on target accounts, campaign priorities, and pipeline goals Drive execution of high-impact programs (events, executive forums, webinars, campaigns) that convert to pipeline Oversee and optimize the website and digital experience as a core demand engine Manage and elevate marketing operations (HubSpot, Salesforce, attribution, reporting, data hygiene) Establish clear KPIs, reporting cadence, and performance accountability across the team Lead PMO to ensure strong campaign execution, timelines, and cross-functional coordination Manage external agencies and vendors to deliver against growth objectives Continuously test, learn, and optimize programs to improve conversion and ROI Requirements 10–15+ years in B2B demand generation, preferably in SaaS or fintech Proven people-management experience, with a track record of leading and developing teams Proven track record of driving measurable pipeline and revenue impact Experience leading integrated, multi-channel demand gen programs (field, ABM, digital) Deep experience running large-scale field marketing programs and events, ideally across global markets Demonstrated ability to operate as a hands-on leader who can move seamlessly between strategy and execution; comfortable “getting in the weeds” to ensure outcomes Strong partnership mindset with Sales; experience working closely with enterprise sales teams and RevOps Deep understanding of marketing ops and tech stack (HubSpot, Salesforce, attribution, data management) Experience managing and scaling global high-performing teams and cross-functional resources Highly analytical, with a bias toward data-driven decision making Strong operator—able to balance strategy with hands-on execution Experience with long, complex enterprise sales cycles (financial services a plus) Nice to have null Benefits null

Responsibilities

Own end-to-end pipeline creation by leading integrated growth engines across field marketing, digital channels, and campaigns. Oversee marketing operations and the PMO to ensure alignment with sales priorities and measurable revenue impact.