Director of Digital Communications at Preservica

Boston, Massachusetts, United States -

Full Time

Start Date

Immediate

Expiry Date

29 Jul, 26

Salary

0.0

Posted On

30 Apr, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

B2B Marketing, Content Strategy, SaaS, AI Tools, SEO, GEO, ABM, LinkedIn Marketing, Lead Generation, Public Relations, Marketing Automation, HubSpot, Pardot, Data Analysis, Team Management, Copywriting

Industry

Software Development

Description

Is this you? You're an experienced MarComms professional with a track record in the SaaS - Tech sector. You take initiative without being asked. You move fast, think clearly, and know how to get things done across channels, teams, and competing priorities. You embrace AI as a force multiplier — not a shortcut — and you're always looking for smarter ways to work. Self-starter with high drive and energy Collaborative team player who also thrives independently Highly organized with strong attention to detail Tech-savvy and quick to adopt new tools Focused on outcomes, not just outputs This is Preservica A fast growing SaaS solution provider, Preservica is changing the way organisations safeguard and protect long-term digital information. A recognised leader in active digital preservation, our award-winning SaaS software is trusted by a rapidly growing user base of over 1,000 organisations worldwide — from major corporations such as Sun Life, State Farm and Underwriters Labs, to government bodies, Ivy League academic institutions, and iconic cultural organisations like the Museum of Modern Art (MoMA), New York. We focus on the information governance and archival market. Preservica's key differentiation is that we future-proof information for the long-term, ensuring it remains readable and operationally usable for decades to come. Our customers need to retain information for 10+ years — or indefinitely — across a wide variety of file formats including documents, images, video, email, GIS, social media and more. We are poised for significant growth following the successful launch of our New Generation technology platform across Enterprise, Professional and Starter editions. We have also recently launched Preserve365™, a new solution that makes Active Digital Preservation™ a seamless experience within Microsoft SharePoint — opening a multi-billion-pound addressable market in the UK and beyond The Opportunity In this role, you will own Preservica's content and communications engine - driving visibility, engagement, and demand generation across our key vertical markets. You will lead a modern, AI-powered content and communications strategy that puts Preservica in front of buyers wherever they are researching — from AI search tools like Gemini, Copilot and ChatGPT, to LinkedIn feeds, email inboxes, and trade publications. You won't just be aware of how AI is reshaping buyer behaviour — you'll be ahead of it, building programmes that capitalize on it. This is a hands-on, execution-focused role for someone who already utilizes AI tools daily to optimize and scale output without sacrificing quality or brand voice – understanding that great content and smart distribution are at the heart of modern B2B demand generation. What You'll Own This role owns Preservica's content and marketing communications output, with a strong bias toward digital, AI-optimized, and ABM-aligned execution. You will be responsible for building and running a coherent, high-velocity content and communications program that supports pipeline growth across our vertical markets. You will own a portion of the marketing budget and oversee a small team, working closely with supporting agencies to plan, produce, and distribute content at scale. GEO & AI Search Strategy Build and execute a content strategy optimised for AI-powered search tools (Google Gemini, Copilot, ChatGPT), ensuring Preservica surfaces where buyers research. Align with traditional SEO and use AI tools to scale output without sacrificing quality. ABM & LinkedIn Develop content and campaign assets supporting ABM programs across priority verticals Own Preservica's LinkedIn strategy and broader social media presence, driving persona-level engagement that builds pipeline Lead Generation & Nurture Work closely with Marketing Demand Managers to create and manage lead gen content (tip sheets, infographics, email sequences, landing pages) for key personas across verticals Own the editorial calendar and partner with Demand Generation to feed nurture workflows and support conversion goals. Core Marcomms Produce press materials, blogs, whitepapers, case studies, and product announcements Develop and evolve Preservica's messaging frameworks, translating complex topics in digital preservation and information governance into compelling narratives PR & Media Relations Appoint & manage PR agency relationships to drive thought leadership in vertical trade publications and build direct relationships with key journalists and analysts Team & Agency Management Line manage a small team, brief and hold agencies accountable, and act as a communications advisor to senior leadership What You Bring 7+ years in B2B content or marketing communications, preferably in SaaS or tech Working knowledge of GEO and how AI search is reshaping B2B buyer behavior + prove it Exceptional writer who adapts voice and format across audiences and channels Strong LinkedIn organic and paid expertise, including ABM-aligned targeting Proven ability to manage and hold external PR agencies accountable to results Solid grasp of digital communications: social, email, and SEO Experience managing direct reports with a collaborative, empowering style Hands-on with marketing automation (HubSpot or Pardot preferred) for email, nurture, and reporting Fluent with AI writing tools (Claude, ChatGPT, Jasper, etc.) to scale content production Data-driven, with comfort in Google Analytics, LinkedIn Insights, HubSpot, or Salesforce Highly organized — able to juggle multiple projects in a fast-paced, cross-functional environment BA or equivalent Nice to Have Familiarity with government, archives, higher ed, financial services, or records management. ABM platform experience or structured ABM campaign execution. Experience supporting executive thought leadership and spokesperson programs. Background in digital preservation, information governance, or enterprise content management. What We Offer Attractive base salary & company bonus Comprehensive benefits: medical, dental, vision, disability, and life insurance Flexible, open vacation policy Full remote / work from home Preservica are an equal opportunities employer.

Responsibilities

You will own the content and communications strategy, driving demand generation and brand visibility across key vertical markets. This includes managing AI-powered content production, overseeing PR agency relationships, and leading a team to execute high-velocity marketing programs.