Director of Digital Engagement

at  Financial Finesse

SUMMARY

At Financial Finesse, we change financial lives at scale by providing 100% unbiased financial wellness coaching as an employee benefit. Our business model is B2B2C, meaning that our clients are generally large employers, and our users are their employees.
Financial Finesse is looking for a Director of Digital Engagement who is an expert at driving utilization and engagement among end users (specifically, our clients’ employees). We work with some of the world’s best-known companies (from CVS Health to Nestlé to the NFL Players Association). Their employees are our number one priority – and that’s where you come in! With a heavy focus on digital and email marketing, you will develop messaging, campaigns and automations that encourage engagement with existing users and help to pull users back who have dropped off. The ideal candidate will have: the ability to build and drive robust marketing plans across multiple platforms; a passion for innovation and digital trends; a secret (or professed) love for testing and analytics; and a mission-based heart to change the world. Experience or special interest in the financial wellness industry is a plus!
You’ll report to the Chief Product Officer and work closely with the Marketing, Client Success, Consulting (Sales), Tech and Design teams. The Director of Digital Engagement position is based remotely, with some meetings required in our headquarter office in El Segundo, CA and elsewhere.

The Director of Digital Engagement position, simply stated, focuses on getting our users to come back over and over again. You’ll work closely with the Product and Tech teams to continuously improve our digital marketing and online experience, with the goal of making engagement so personalized that it can engage any user in the way that works best for them. Ultimately, the financial wellness content you deliver will result in tangible, positive changes to each user’s financial life. With your deep experience, you will play a pivotal role in the overall engagement strategy for our market-leading corporate Financial Wellness programs.