DIRECTOR OF DIGITAL MARKETING

Location: Remote (U.S.-based a must)
Reports To: Chief of Staff (Elizabeth)
Compensation: Competitive salary + performance incentives

ABOUT US

Gapin Institute and Peak Launch are redefining health optimization for high-performing leaders. We deliver concierge precision health programs that help executives reclaim their edge and feel 10 years younger.
We are seeking a Director of Digital Marketing (DDM) to own and optimize our digital growth engine — building funnels, running campaigns, and creating content that converts attention into measurable revenue.

REQUIRED SKILLS & EXPERIENCE (MUST HAVES)

• 5+ years in direct-response digital marketing (high-ticket services preferred: health, coaching, consulting)
• Proven track record of copywriting + funnel builds (ads, LPs, nurture emails)
• CRM & Automation Expertise: GoHighLevel, Salesforce, or other enterprise CRM platforms
• SEO/SEM Fundamentals: ability to optimize content, campaigns, and reporting for search performance
• AI Tools for Marketing: practical experience with ChatGPT, Jasper, SurferSEO (or similar)
• Skilled in analytics & reporting (Google Analytics, Looker Studio, Databox)
• Experienced with ad platforms (Google Ads, Meta Ads, YouTube)
• Familiar with WordPress/ClickFunnels or other funnel builders
• Ability to oversee or outsource creative production (Adobe Creative Suite, Canva, video editing) while ensuring quality outcomes
• Data-driven problem solver; thrives on deadlines and accountability

BONUS EXPERIENCE

• Other CRM/automation tools beyond Salesforce & GHL
• Health optimization, biohacking, or longevity sector background
• Video marketing + storytelling

ROLE OVERVIEW

This is a hands-on execution + performance role — not just vendor management. You will be responsible for building campaigns, writing copy, managing funnels, and delivering results.

RESPONSIBILITIES

• Build and optimize funnels (landing pages, opt-ins, webinars, nurture sequences)
• Write/direct copy for ads, LPs, and campaigns
• Manage digital assets (graphics, video clips, creative) — outsource where needed but own outcomes
• Run ROI-positive paid media campaigns (Google, Meta/Facebook, YouTube, retargeting, creative testing)
• Repurpose podcasts, webinars, and events into scalable campaigns (social, email, funnels)
• Own and manage the content calendar — integrating BD events, CEO thought leadership, and launches
• Manage tagging, segmentation, and automation in CRM (GoHighLevel, Salesforce, ActiveCampaign, Zapier)
• Deliver weekly KPI dashboards (CPL, ROAS, conversions, leads, CAC, LTV)