Company Description
With a workforce of over 25,000 people and opportunities in more than 1,000 different job categories, the City of Philadelphia is the sixth largest city in the United States and one of the largest employers in Southeastern Pennsylvania. As an employer, the City of Philadelphia adheres to its guiding principles of service, integrity, respect, accountability, collaboration, diversity and inclusion. Through these principles, we strive to effectively deliver services, resolve the challenges facing our city, and make Philadelphia a place where all residents have an opportunity to reach their potential.
The Office of Innovation and Technology (OIT) oversees most major technology projects for the City of Philadelphia, ensures continuity of the City’s technology operations, and finds new ways to help the public interact meaningfully with technology. OIT uses technology to help City employees do their work better and helps residents get what they need from municipal government.
Job Description
The Director of Digital Strategies leads the development and execution of strategies that increase public awareness, strengthen the department’s visibility, and highlight the impact of its programs and services. This role manages the department’s public image, guides external messaging, and fosters meaningful engagement with Philadelphia residents through both digital and traditional platforms.
Serving as a key connector between the department and the public, this role oversees branding, media relations, content planning, and targeted outreach efforts that build trust, clarity, and participation. The ideal candidate brings strategic thinking, creativity, and a strong understanding of civic engagement and audience-centered storytelling

EDUCATION

• Bachelor’s degree in Graphic Design, Visual Communication, Digital Media, Marketing, Human-Centered Design, or a related field required.
• Additional leadership training and/or demonstrated experience leading multiple creative teams across different disciplines (e.g., design, writing, digital, video) is strongly preferred.
• Equivalent combinations of education and experience will be considered.

EXPERIENCE

• 10+ years of experience in creative services, digital design, and visual communications.
• 5+ years in a creative leadership role, including direct management of teams.
• Demonstrated experience leading large-scale web and digital design projects, ideally for public service or civic tech.
• Strong portfolio that includes branding, campaign work, and UI/UX projects.
• Familiarity with design systems, wireframing tools (e.g., Figma), and accessibility best practices.
• Knowledge of government, nonprofit, or mission-driven environments is preferred.
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