ABOUT NEXTFOODS

At NextFoods, our promise is simple: we make the journey to better health feel as good as the results. As the parent company of GoodBelly and Cheribundi, we blend science and nature to create effective, enjoyable products that support gut health, recovery, and everyday wellness. Headquartered in Boulder, CO, our products have been trusted by elite athletes and wellness-minded consumers alike since 2006.
We’re a lean, fast-moving team building the next generation of category-defining brands. If you’re looking for meaningful work, real ownership, and the chance to shape what’s next in functional nutrition, you’ll feel right at home here.

THE ROLE

NextFoods is looking for a strategic, data-driven Director of E-commerce to lead digital growth across DTC, Amazon, and paid media for GoodBelly and Cheribundi. You’ll own the full digital P and Loss, guide performance across channels, and scale subscription, retention, and acquisition strategies with a sharp eye on profitability.
This is a pivotal hire for our lean team, ensuring digital channels grow in step with our retail ambitions. You’ll be supported by strong agency partners and a direct report overseeing influencer and organic social, with the opportunity to grow your team as channels scale.
This role is ideal for someone who wants real ownership, thrives in early-stage environments, and is excited to build a high-performance, profitable digital business.

You’ll Be Great in This Role If You Have…

• 710+ years in DTC, ecommerce and Amazon with full P&L ownership and strong crossfunctional chops.
• Deep fluency in performance media, CRM, analytics, and user experience
• Strong understanding of modern ecommerce and retention tools, including Shopify, GA4, Klaviyo, and customer data platforms
• Built or led highretention subscription programs, with a strong grasp of how pricing, pack size, and ship frequency impact churn and LTV.
• Exceptional team leadership, stakeholder management, and strategic storytelling skills
• Proven ability to thrive in lean, fastmoving environments and build teams as the business scales
• CPG brand experience strongly preferre