WELCOME TO AMERICANFLAT!

We’re passionate about making home decor stylish, affordable, and accessible to everyone. Our curated selection of products is designed to help people easily transform their spaces into inviting, personalized homes. By joining us, you’ll be part of a global team that empowers customers to bring beauty and functionality into their everyday lives with high-quality products. At Americanflat, we’re dedicated to inspiring and supporting creativity in every home.

REQUIREMENTS:

• 7+ years of e-commerce experience with a strong track record of growing online sales.
• Prior experience leading a DTC brand in-house
• Demonstrated experience building and scaling a Direct-to-Consumer (DTC) strategy from the ground up.
• Deep expertise in digital marketing and online merchandising (SEO/SEM, email marketing, social media advertising, content strategy).
• Strong analytical and data-driven mindset, comfortable using metrics (Google Analytics, e-commerce KPIs) to make decisions and forecast demand.
• Familiarity with e-commerce platforms and online retail technologies; experience managing large product catalogs and site deployments.
• Experience managing marketplace and retailer channels (Amazon, Walmart, etc.) and integrating them into a broader e-commerce strategy.
• Excellent leadership, communication, and project-management skills; ability to build and mentor a high-performing team.
• Prior experience in home decor, lifestyle, or consumer goods e-commerce is a plus.

WHAT WE’RE LOOKING FOR IN YOU:

• Adaptable & Resourceful: Navigate change and prioritize effectively.
• Multitasker: Balance multiple tasks and priorities.
• Creative & Curious: Always seeking new, innovative solutions.
• People-Oriented: Friendly, diplomatic, and eager to collaborate.
• Problem-Solver: Identify challenges and create actionable solutions.
• Proactive & Independent: Self-motivated and results-driven.

ABOUT THE ROLE

We’re looking for Director of Ecommerce to join Americanflat. As the new Director of Ecommerce, you will develop the vision and execution strategy for our Direct-to-Consumer (DTC) online sales channels. You will develop and execute a comprehensive e-commerce strategy for our home decor brand, expanding our current offerings and preparing for new product categories.
You will lead digital marketing and customer acquisition efforts (including SEM, social media, and email campaigns) to drive website traffic and sales. You will optimize the website’s user experience and merchandising (UX/UI, product content, promotions) to maximize conversion and customer satisfaction.
Working closely with product, merchandising, and operations, you will help manage efficient operations and on-time delivery. The ideal candidate is a strategic, analytical leader with proven e-commerce experience and a passion for building a successful DTC business.