DTC STRATEGY & OWNERSHIP

• Own the e-commerce roadmap and long-term vision for dimebeautyco.com, aligning with company revenue goals.
• Define and execute quarterly and annual strategies focused on improving key performance indicators (KPIs), including conversion rate, average order value (AOV), retention, and revenue per visitor.
• Collaborate with leadership on forecasting, budgeting, and goal setting for the DTC channel.

The Company:
DIME Beauty’s mission is to create luxurious skincare and beauty products that are clean, effective, and affordable. It is DIME’s goal that customers will feel confident in who they are and embrace their skin in all its unique and beautiful stages.
Position Description:
The Director of eCommerce is responsible for leading the growth of our direct-to-consumer (DTC) business. They define the vision, roadmap, and performance of dimebeautyco.com. They have deep expertise in conversion rate optimization (CRO), personalization, analytics, and customer journey optimization, with a strong bias toward action and a proven ability to deliver revenue growth.
This role is both strategic and operational—ideal for someone who thrives at the intersection of data, user experience (UX), and performance marketing.
Duties/Responsibilities: